For Any Operating System Single Codebase

The cross-platform app development approach is widely used in three situations, based on my experience:

Like other cross-platform solutions, Flutter enables all chosen operating systems to have a common codebase, but this is not the primary benefit. The code is a markup because anything in Flutter is a widget.

When the customer approached us with the proof of concept solution for iOS and Android, we had a case. With no notes, just a focus group, before developing a full-fledged framework, he aimed to test the app’s concept. As a perfect solution, we chose Flutter to dynamically alter the logic of the app.

The cycle was as follows: we designed a particular part of the feature, then the customer checked it with the focus group, and returned with the number of improvements or next steps. Since the code for all operating systems was updated only in one place, we adapted quickly to new requirements. Thus, within four weeks, the client got the PoC solution based on the needs of the customers.

Flutter Stability

Flutter’s code is compiled into the CPU’s ARM code. Flutter apps are not affected by any OS update or device customization using their own rendering engine. Even after an iOS or Android device update, they’ll always look the same in terms of the gui.

Smooth cycle of development-Fast results

In the Flutter app development toolkit, there are several features that ease the engineer’s development process, but I would highlight the following based on the experience of Flutter-based projects:

Components for Business Logic (BLoC)

The philosophy of Flutter is focused on reactive programming that assumes streams. This pattern of architecture is called BLoC. (Business Logic Components).

The core value of the pattern of the BLoC architecture is its reactivity and UI independence from data. By using structuring, a sync methods, and streams, the BLoC pattern avoids delays in the output of the app compared to other design patterns where UI can be loaded with delays. This means that animations and screen scrolls work smoothly, while the server loads details.

For two years, we’ve been using BLoC pattern architecture. For applications with complex architecture and a large amount of knowledge, it is the best match. But in those situations, when the design of the app is simple, we also use the Provider pattern that provides lazy-loading, simplifies the allocation of resources, and improves class scalability.

Hot Reloading

On a virtual machine, the Hot Reload function works, and then Flutter compiles the Dart code into a native one. Your software is not fully reloaded when you change something in the code and do a reload. Because all the widgets are immutable, only for those screens you are currently working on, the reloading process is carried out. Therefore, the overall development time can be decreased by 30 percent according to our estimates.

Architecture of Code

In the Flutter code, the sum of nested objects does not affect the final output and responsiveness. It’s because when processing layout, there are no recursive calls. Dart is object-oriented and strongly typed, as it is one of the cross-platform languages. It uses algorithms to monitor the correctness of code by testing type matching. Since the garbage collector is included in the infrastructure, there is no need to control the memory storage. It is automatically completed.

Multithreading is provided by Flutter, where threads are called Isolates. Just one primary isolate is referred to as the UI Thread when beginning to code in Dart. It is the right approach that should be handled along with the smooth running of the entire application for long-running tasks.

To boost app performance, Dart can be compiled into native code. It is not only compiled into code for ARM and x86 processors (Ahead of Time) while constructing, but can also be translated into JavaScript and dynamic compilation is supported during runtime (Just in Time).

DartPub

Since Flutter uses the Dart programming language, since it includes many reusable packages and libraries, mobile developers also use DartPub as a package manager. You will see not only its success when selecting any plugin, but also the health and maintenance of the code. When creating custom functionality, it is not as necessary to pick plugins by the rate of popularity as to see that the code is modified and reviewed regularly. The plugin itself may not be that common, but depending on the health of the code, it is possible to choose it if you have some unique software features.

It’s a powerful side of the idea of libraries in Flutter. There is no “magic” concealed inside: engineers retain full control and flexibility to change it, including using external libs. In addition, there is often a need to build custom libraries with custom functions. The educational project where we created the plugin for playing audio files in the background was an example of such a scenario.

Flexible Flutter-Based Apps Customization

UI Package for All Needs

Google is launching a comprehensive UI creation widget list, including unique widgets from Content, Cupertino, and Base, which are helpful when you want to create custom themes. The UI is adaptive to version updates because without any incorporation with third-party libraries, the basic Flutter kit contains a wide range of elements enough to create an app. It is easy to modify any UI feature at any time, which is particularly helpful when designing PoC solutions.

Great Pixel match

Once developed, features in a simulator will look exactly like that. The Skia rendering engine, which supports iOS, Android, macOS, Windows, and Ubuntu, is used by Flutter. It implies that on all platforms, the software would look the same.

Flutter does not have an OEM widget and native code reliance when operating directly with the GPU canvas, thus ensuring a perfect pixel match between the desired UI and the rendered one. The app would look like the intended designer and user, but how it is produced by the platform.

Web Development Flutter App

It is possible to have the same codebase for Android, iOS, and for the web version of an app, because the Flutter code can be compiled into JavaScript. There are three times when Flutter is the perfect match for web apps, as I see it:

In deciding the experience of the end user, app efficiency is a significant factor. Do you want to know how to figure out whether or not your app is doing well?

Here are some determiners:

Once you begin to note one or more of the above-mentioned determiners, it is time you take your performance of the Angular app seriously. Now, it is important that you concentrate on why things are going wrong instead of looking at how wrong things are going in the backend.

Let’s look at some of the common challenges that impede the success of the Angular app to its full potential. Our expert AngularJS Development have also found solutions to address these challenges.

Angular App Showing Frequent Slowdown:

Let’s consider the psychology of the end consumer. A modern person lacks patience. In such a scenario, it creates irritation when an app slows down from running at its real pace. Then the user chooses to push the app to stop or switch to another similar app.

App Angular unnecessarily uses cloud space:

Unnecessary use of the server poses a direct threat to the security of an app. The security vulnerabilities in the server are due to various cyber attacks. As a consequence, users’ privacy is also violated. Moreover, it slows the functioning of the programme down.

How to resolve unnecessary use of server?

You can get rid of the unwanted detection of change that contributes to your application’s slow results. It is time to take it to experts or recruit dedicated Angular programmers if the problem still persists,

Angular app shows slow page response:

When your app has a slow page response, the user taps/clicks on a feature and waits for eternity. Usually, a user’s attention span is about 5 seconds. You trade your app consumer with a sluggish answer if your app doesn’t offer what the user wants in this time bracket.

How to resolve slow page response?

Using OnPush at required locations is the best solution to tackle slow page response. This will help you optimise your Angular app’s output. If you are unable to do so, you can recruit an experienced Angular team from Crest Infotech to help you solve performance problems with Angular.

Angular app crashes unexpectedly:

Let’s think about a case where your app is being used by your end user. It crashes out of nowhere, leaving behind the user’s dilemma of whether to use it or not to use it. In such a scenario, you can look for a solution inside Angular instead of looking at the other best frontend structure.

How to resolve an app crash?

At the same time, multiple requests made to the server could lead to an unexpected app crash. To prevent your app from such a sudden attack, you can slow the HTTP response or leverage a good service aggregator like GraphQL. If you do not know of any good service aggregator, an experienced Angular development company may seek consultation.

Angular app shows unexpected pop-up of errors:

Due to a heavy load of data streams in your Angular app, unexpected errors can now pop up. This can be the outcome of the real-time data stream you promote to hold the attention of your end user to your app.

How to resolve an unexpected pop-up of errors?

You can bring down the size of the bootstrap logic when your app encounters such a problem. The dilemma can be fixed by this. However, you can employ Angular programmers to support you when you are confused about it.

You can Hire AngularJS Developer for part time, full time and scheduled time of period for your Business Development process. Contact Crest Infotech to know more about AngularJS Development services in Details.

The fact that SEO is the most vital digital marketing tool is known to everyone. Without using successful SEO practises, no start-up or enterprise will expand. SEO consists of many components and in order to understand SEO as a whole, one must understand the functioning of these components. Mastering SEO means your company gets more traffic, opportunities, and profit. In addition, SEO is also useful for building relationships, brand recognition, and establishing yourself in your respective field as a trustworthy and reliable expert

Importance of SEO

SEO is important because the search results of search engines such as Google, Bing, and Yahoo are held equal. It removes or decreases the risk of search results being manipulated. Without SEO, manipulating the search results would be extremely simple.

In simple words, SEO is the way Google calculates the rank of sites entered into the search engine for the query. Websites must cater to their guests in order to achieve higher SEO ranks, along with meeting all other requirements.

Owing to SEO, still users trust the search engine. Whenever they find a website ranking at the top, they conclude that their entered question is a reliable source for the website. The rating is very significant as your site will gain more clicks and traffic.

The fact that it’s cost-effective is another thing which makes SEO so unique. For greater reach, many businesses spend a fortune on paid advertisements; however, not all businesses have that luxury as they are working on a very tight schedule. For certain industries, SEO is a boon. As it provides them with a cost-effective way of moving professional traffic without paying for it.

We’ve just seen the value of SEO; let’s look at its operating theory now. The search engine uses web crawlers to assess the ranking of the search results for every website.

A web crawler is nothing more than a bot whose task is to visit the web pages periodically and evaluate them according to the unique requirements set by the respective search engine. Each search engine has a crawler of its own. Google’s crawler name, for instance, is Googlebot. The Googlebot scans link-by-link pages to collect vital information on different factors, such as content uniqueness, website freshness, and the total number of backlinks. Not only this, but CSS and HTML files are also downloaded and then sent to Google servers.

How crawlers run SEO in single-page applications

Among tech giants such as Google, Facebook, Twitter, and many more, react-driven single page applications (SPAs) are becoming popular. This is mainly because React allows sensitive, fast, and animation-rich web applications to be created that can provide a smooth and rich user experience.

It’s just one face of a coin, though. There are minimal capabilities for SEO for the web applications that are built with React. This creates issues for web applications that only use SEO marketing to get most of their traffic and visitors.

But there is good news, as there are few ready-made reaction solutions that can help you resolve the SPA-related SEO challenges. But let’s understand what SPAs are, before we address that, and what are some useful ways to understand SEO challenges in React.

What is SPA and why you must use React?

A single page application is a web application that runs within the browser and needs no reloading of the page when it is in use. This is because its content is served on a single HTML tab, and this page is dynamically modified, but for every user interaction, it does not reload.

Examples of single-page applications include apps like Google Maps, Facebook, Gmail, Google Drive, Twitter, and GitHub. The key benefit of a well-configured SPA is that the user experience is (UX). That is because, without waiting for a page reload or some other matter, the user will experience the natural environment of an application.

Developers may use any of the popular Angular, React, and Vue JavaScript frameworks to create an SPA. React is the most common among the developers of these three frameworks. This was again demonstrated when React was listed as the most common JavaScript framework by the State of JavaScript Survey in 2019.

Thanks to its component-based architecture, React is the developer’s first choice when it comes to designing SPAs, which makes it easy to reuse the code and break the big application into smaller fragments.

Maintenance and debugging of large SPA projects is often much simpler than for large multi-page applications. Besides that, virtual DOM ensures that the productivity of the app is high. Not only this, but any modern browser that contains older versions is also supported by the React library.

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Learn how the BI environment’s output can be handled to make more informed decisions based on real data.

Business intelligence, or BI, is used to measure how an organisation operates, allowing organisations the ability to make choices without relying on “good feelings” or “hunches.” BI software systems take clean data sets and analyse these data easily so that decisions can be taken effectively. Such programmes are a vital part of any organisation, but how do you decide whether the BI environment itself is successful?

Despite the fact that these environments can help speed up the decision-making process, organisations still rely on intuition and sometimes distrust the data provided by these platforms to make critical decisions. Although intuition can not be dismissed, it helps if these “gut feelings” are backed up by data and analysis. You need to run your company by the numbers, including your BI climate, channels, and applications.

Your main aim is to ensure that all of the relevant personnel have access to this information so that they can assist to the best of their abilities in the decision-making process. If your BI environment is not as productive as it could be, through the portal, less of your main employees can access the necessary information. The solution, then, is to find a way to assess your BI environments’ effectiveness. If you use a high-performing BI setting, how can you really know? It helps to consider the following data in order to determine efficiency:

How long will the reports be read by any of your users? What are they doing with them until they view the reports? Are they viewing them or uploading them to Succeed on the platform? If your environment is good, you can see proof that users do more than just display the data.

It’s important to determine how powerful the platform is when it comes to business intelligence. It helps to take a step back to ensure that the BI environment does its job well, because your aim is to find one that is available, easy to use and effective. Note that, as part of their packages or as an add-on option, some BI vendors provide usage reporting. These reports can help to significantly speed up the assessment process of the BI platform.

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Single Sign-On (SSO) helps users without re-entering credentials to access PaperCut NG/web MF’s interface. For example, on the PaperCut NG/MF login screen, you can give a logged-in Windows user direct access to the PaperCut NG/MF web interface without having to re-enter their username and password. SSO is also especially appealing to sites with an intranet portal, as it enables various IT systems to be incorporated seamlessly into the portal without the need for separate logins. Single Sign-On also goes hand in hand with technologies such as two-factor authentication used in high-security environments. Sign-on will require the display of an ID card or reading a card with two-factor authentication.

In certain instances, user passwords are controlled and not known to the user by the security system, making it difficult to log in using a conventional login screen. The SSO support from PaperCut NG/MF enables PaperCut NG/MF to exploit the two-factor protection already in place.

An advanced subject is Web Single Sign-on. For many pages, the regular web login built-in with PaperCut NG/MF is most fitting.

Two separate web SSO approaches are provided by PaperCut NG/MF:

WebAuth

A Stanford University developed and freely licenced web authentication framework. It is deployed as an Apache module and operates on the PaperCut NG/MF Application Server by intercepting requests.WebAuth is operating system neutral, but needs to be set up with professional experience. The WebAuth integration of PaperCut NG/MF is actually very generic and is also used at many customer sites for Shibboleth SSO integration.

Integrated Windows Authentication

For Windows domain environments where the same Windows domain and intranet zone are accessed by both PaperCut NG/MF Application Server and user computers. PaperCut NG/MF uses current Windows technologies via Integrated Windows Authentication to securely recognise Windows domain users as PaperCut NG/MF users.

In the default browser configuration, these two choices are often allowed. Please note that cookies only need to be allowed at the (temporary) session level – these cookies do not live through the restart of the browser and cannot be used to monitor your past visits to different websites.

Emerging configurations

Mobile devices as access credentials

Using mobile devices as access credentials, a new variant of single sign-on authentication has been developed. By using authentication methods including OpenID Connect and SAML[22] in combination with the X.509 ITU-T cryptography certificate used to identify the mobile device to the access server, users’ mobile devices can be used to automatically log them into various systems, such as building-access-control systems and computer systems.

In comparison to a password that is “something you have” a mobile device is “something you know” or biometrics (fingerprint, retinal scan, facial recognition, etc.), which is “something you are” For the best defence, security experts suggest using at least two of these three factors (multi-factor authentication).

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what’s NodeJS?

NodeJS is an open-source, cross-platform JavaScript runtime environment that executes JavaScript code outside the window. NodeJS allows developers to use JavaScript to write command line tools and run server-side scripts to create dynamic web page content before the page is submitted to the user’s web browser for server-side scripting.

As a result, NodeJS is a “JavaScript everywhere” paradigm that unifies the development of web applications around a common programming language, rather than separate server- and client-side script languages.

In plain words, NodeJS shines through the use of push technology in real-time web applications over websockets. But what is so special about it?

It is unique because it has transformed an age-old standard based on a stateless web & request-response. With NodeJS, we have finally entered the world of real-time web applications with two-way connections, where both server and client can start communication by openly exchanging the data. This used to be completely different earlier, when only the client had permission to initiate the communication

NodeJS was first unveiled by Ryan Dahl at the annual European JSConf in 2009. NodeJS was initially funded by hosting solutions and cloud storage provider Joyent as an open-source project.This business has also invested in many innovations, such as the Ruby on Rails platform, and has also provided LinkedIn and Twitter with hosting services.

Moreover, LinkedIn also became the first company to use NodeJS technology for the backend development of its mobile application. Later on, many other companies like Netflix, Walmart, eBay, Uber, and many more adopted NodeJS.

Rise of NodeJS through stats

Not only is NodeJS’ rise an ordinary claim, it’s well backed up by the stats. The graph below shows NodeJS’ dominance in the IT world as of 2019.You should note that the chart above indicates and contrasts the growth and not the total number of workers.With the maximum number of work offers, Java also rules against it. The graph explicitly shows us that, relative to all other technologies, the growth rate of NodeJS is the highest. Now many of you would argue that for all the innovations in their initial years, this trend will be the same. So, how could this be a big deal? Well, you got the first stuff right that in the beginning, any new technology gets a boost.

In addition, there are plenty of creative startups that would consider having a go at a relatively new technology. The thing that makes NodeJS different from any other technology, though, is that many existing businesses have already implemented NodeJS. This phenomenon is quite rare and it’s what makes NodeJS different from all the other technologies.

How NodeJS architecture works?

Node JS is built on an architecture that is event-driven. The two characteristics that make the output of the Node notable are its non-blocking nature for each I/O, along with the fact that it is asynchronous.

These features also increase its scalability for the creation of large-scale enterprise web applications consisting of large volumes (input/output) of transaction activities. Node also scales mobile applications and games seamlessly, which requires real-time collaboration, in addition to business solutions.

Let’s take a restaurant’s example to grasp NodeJS’s non-blocking and asynchronous existence. There are several tables in a restaurant where individuals sit and order. The waiter writes it down after the order is put and tells the chef to prepare the order.

A waiter takes several orders at once while the first order is still being prepared by the chef. Here, the waiter does not have to wait until the chef finishes making the first order for other tables to be served. It is also very close to working with NodeJS. Like a waiter, the thread assigned to handle a request can handle several requests at a time. To understand synchronous and blocking existence, we can use the same restaurant example. In this, the waiter takes the order from one table and then waits until it is ready in the kitchen. The waiter could not take any other items during the preparation of the meal.

In such cases, for each submission, you’d need one thread. This means that you can run out of threads if the number of requests is enormous.

These situations illustrate the counter-productivity of the synchronous and blocking nature, as several threads are made inoperative, you will have to wait because of those additional requests. This is exactly how synchronous and blocking technologies such as ASP.net and Ruby on Rails operate.

How NodeJS architecture works?

NodeJS is based on a V8 JavaScript engine from Chrome. It’s an asynchronous JavaScript runtime driven by events. Using the non-blocking/event-callback method, it provides a single-threaded event-io model that allows all activities that run in parallel to be coordinated.

Moreover, it doesn’t require a large memory footprint to support multiple connections. Application of NodeJS goes beyond than just web application development. It can be also used for:

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Many businesses are disconnected from their end-users, but particularly manufacturers, because they sell through numerous third-party distributors and retailers. The dynamic nature of their supply chain prohibits them from engaging directly with their specific customers, making it more difficult to grasp precisely what their customers want and need, as well as how they behave.Consumer experience research for these businesses can look at different data feeds to provide a valuable image of customer patterns that may otherwise have been overlooked by the manufacturer.

Customer relationship analytics, also known as predictive CRM, makes sense of data producers gathering mounds from their data warehouse from CRM applications, databases, and transactions. Analytical tools for consumer interactions will provide consumers with a 360-degree view, helping suppliers understand what customers tell you, who they are, what they need, and most importantly, what they can do in the future. Instead of anecdotal evidence or “gut feel,” these systems make fact-based decisions based on hard data and data mining. The position of a highly sophisticated marketing department is taken up by customer relationship analytics. These tools classify the most important clients, group these clients on the basis of buying habits and other characteristics, and target them with promotions and promotional efforts aimed at increasing customer satisfaction and sales revenue. You can then concentrate sales and marketing strategies on the most profitable segments by knowing each customer’s relative value.

For example, the introduction of CRM analytics for a leading cell phone manufacturer lets them monitor previously unknown customers in the cell phone industry. The organisation only knows a fraction of one percent of the millions of consumers who have used its products worldwide without CRM analytics to help, as the data of most distribution partners only includes sales figures and regions. The producer needs to better consider not just their dealers, but who the repeat consumers are, the motives and purchasing habits of end-users. The organisation will create a data warehouse to collect data from its ERP framework, as well as sales data from partners, using CRM analytics. Since they are now able to monitor consumer transactions, the manufacturer may know that the company loses 12 percent of its subscribing customers each year because of its churn rate.

This means they spend more than $1 billion per year buying back the U.S. market alone, which is $1 billion from their profit margin.

A strong link between customer relationship analytics and company revenues is found in research by Accenture (formerly Andersen Consulting). By improving its CRM capabilities with in-depth data mining, a typical $1 billion company could add $40 million in profit.

The business will concentrate on transforming into a more consumer-driven enterprise and growing its bottom line at the same time by collaborating proactively with partners on end-user research.

Businesses need to better consider their clients in today’s intensely competitive world, which ones are the most successful, and how to best keep those customers. While businesses invest millions of dollars in CRM systems, they only produce data and fail to tell the business what the data implies. Analytics of consumer relationships and data mining help manufacturers make better sense of customer needs, help businesses more intelligently handle these relationships and help forecast the future.

In managed environments and under centralised management, data centres house essential computing resources that enable businesses to run around the clock or according to their business needs.

Practically, every company has one or more data centres. Using separate operating systems and hardware architectures, others have developed quickly to fit diverse enterprise application environments. Evolution has led to diverse and varying ecosystems that are costly to control and sustain.

The supporting network infrastructure might not have improved rapidly enough to be versatile in accommodating on-going redundancy, scalability, protection, and management requirements in addition to the application setting.

A network architecture of the Data Centre lacking in any of these areas risks being unable to maintain the planned service level agreements (SLAs). Data Centre downtime, failure of the infrastructure or inability to incorporate new services means that SLAs are not met, resulting in a lack of access to essential resources and a quantifiable effect on regular business operations. The effect may be as easy as increased reaction time or as significant as data loss.

Goals:

The advantages of a data centre include conventional market-oriented objectives such as supporting business operations around the clock (resilience), minimising the overall operational costs and maintenance required to manage the business function (total cost of ownership), and rapid deployment of applications and consolidation of computing resources (flexibility).

A number of information technology (IT) initiatives are created by these business goals, including:

These IT policies are a combination of the need to resolve short-term issues and set a long-term strategic course, both of which involve an architectural strategy to prevent needless disruption if the network of data centres is not adequately scalable to accommodate potential changes.

The parameters for the design are:

For these various functional areas of a Data Centre network, these architecture requirements are applied:

Facilities:

Since data centres house essential computing infrastructure, businesses need to make special arrangements for both the equipment that houses the equipment and the workers needed for a 24-by-7 service.

A high concentration of server resources and network infrastructure is likely to sustain these facilities. Together with the business criticality of the applications, the demands posed by these tools generate the need to resolve the following areas:

Roles of data centre in the service provider environment:

Unlike in corporate environments, data centres in service provider (SP) environments, referred to as Internet Data Centres (IDCs), are the source of revenue that funds collocated server farms for enterprise clients.

The SP Data Centre is a service-oriented environment designed to house, or host, the application environment of an enterprise customer under tightly managed uptime and availability SLAs. When the primary purpose for the Data Centre is to serve Internet-facing applications, companies often create IDCs.

The IDCs are segregated from the internal Data Centres of SP which support the environments of internal business applications.

Application environments adopt particular application architecture structures, such as the classic client/server or n-tier model, whether designed for internal face or collocated applications.

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Retailers need to know what they can about their consumers in an increasingly competitive market space: who they are, what they buy what they buy, why do they buy? And retailers can answer all those questions and more thanks to the amount of data floating around about consumer shopping habits, given they have the technology needed to capture, organise, clean, and analyse that information. As part of a market intelligence programme, through data mining, retailers will get real answers to real questions in real-time.

As part of a market intelligence programme, through data mining, retailers will get real answers to real questions in real-time.

Conduct shopping cart analysis.

Shopping cart (or market basket) research is widely used by retailers to better understand buying habits for consumers. Data tracked with shopping cart analysis can be used to create more pointed behaviour aimed at cross-selling items often bought together, up-selling consumers at check-out, and matching products with higher profit margins alongside high-demand products.

To refine assortment preparation and verify promotions, companies can exploit the insights gained from a shopping cart study. For example, if an online retailer offers a free shipping deal, does that cause more activity than a coupon that is 10% off? Over time, retailers may use the data derived from the study of shopping carts to direct their marketing and sales practises to achieve the right customers with the right offers at the right times.

Learn who your best customers are.

For a retailer, nothing is more critical than really understanding their clients. And they will learn precisely who their best customers are with data mining tools, what drives them to shop, how often they purchase, how much they pay per order, and more. Retailers can effectively separate clients into high-spend, medium-spend and low-spend client groups with this form of market intelligence.

They will use the information to better understand their consumers’ purchasing habits, contact preferences, and merchandising preferences, and then group them according to these characteristics and concentrate on one segment at a time. In performance scorecards that concentrate on key metrics, BI reporting can easily organise customer data such as:

All this data, and more, tells you the true story of your customer base. You aren’t guessing at their buying behaviour–you can track and measure it.

Measure marketing campaign effectiveness.

Retailers must also ensure that their marketing campaigns reach the right customers with the right products that inspire action at the right time. They can track all their different marketing strategies or promotions with data mining capabilities, to see which ones have the greatest return. Retailers can, for example, use business intelligence tools to:

This knowledge can then be used to evaluate the frequency of marketing campaigns for a retailer, which type of campaign would be more successful, and to help better plan a strategy for a multi-channel campaign.

Retailers can increase profit and sales using data mining and market intelligence tools by understanding which consumers and goods actually drive their business.

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Many business owners question themselves when it comes to choosing the API type: should I create my Web API with REST or SOAP? We have seen REST supremacy in the production of the API over the last decade, but SOAP still finds itself in unique industries. Following are what the key differences between them in this post.

Is it all about security?

Imagine having a great time in a restaurant enjoying your lunch and chatting with friends. But when it comes to paying, the most fascinating moment of our brief storey begins. Imagine that the message you want to share with your debit card is and hope that he won’t copy all the details from your card and steal your money—the that’s HTTP.You can give it to the waiter, you can let him go with your wallet, and you can hope that he won’t copy all your card data and steal your money, that’s the HTTP. You can even go or pay at your table with him to make sure he doesn’t see all the confidential data – that’s the HTTPS. And you have the third choice, you can go with the waiter and even stick a black card tape and cover all the data you don’t want anyone to see, and that’s WS-Security.

It does not sound obvious yet, but that the definition will crystallise throughout the entire post. The point was to show that message encoding has different methods, and that has a big effect on data protection. Some industries need to take extraordinary care of the safety of consumers, and that’s why they choose to choose additional security features. And that, of course, affects the selection of the unique API types

One of the key differences between REST and SOAP API is the approach to protection, particularly when we take a look at the use cases. This doesn’t mean, of course, that one solution is secure and the other is not. It’s more of an option between a safe one and a safer one. There’s a lot more to learn about these API forms.

What is REST API?

You’ve already come across this name several times, and, plausibly, this kind of API is a lot closer to you. And as REST API has dominated the market in recent years, it’s not shocking, and now we can claim that REST API is around 70 % of all APIs used on the web. But let’s try to find out exactly what REST API is and what caused its rising popularity.

REST stands for Representational State Transfer.

It’s an architectural pattern designed to take advantage it supports various XML, JSON, HTML or plain. Text data formats. And that’s one of the key explanations for its most popular use, as JSON is able to add further advantages to your project when implemented – it’s probably one of the best practises you can think while working with Maciej’s REST API. REST API is widely thought to be a modern solution, but in reality it is a common misconception, and its increasing popularity in recent years has probably helped to spread it. In 2000, REST was conceptualised, but it is only two years younger than SOAP! Although REST has been with us for almost 20 years, it is still not standardised, which may enable some business owners to opt for SOAP. To explain all of them will take a lot of time, but let’s concentrate on some that might be relevant when compared with SOAP. Statelessness is something we certainly need to point out here. When we speak about stateless communication, we mean that enough information is included in the message you send, so there is no need to bother the server with that information.

The REST API is lighter than SOAP, thanks to this approach, and works much quicker. Caching is another thing that helps prevent an extra load from the server and decreases the load time. It’s a way to boost the scalability and performance of the web and it’s very easy to incorporate with the REST API.

So, as you probably found out, the REST API was stated in HTTP and HTTPS cases in mentioned example at the beginning, so in the second example, your data is secure and this level of protection is appropriate for many companies and start-ups. But what if you wanted an extra way to safeguard confidential data? Good. Well. This is where the SOAP API is brought into action.

What is SOAP API?

From the very beginning, let’s start. SOAP stands for Simple Objects Access Protocol, so we can discern the first distinction between SOAP and REST even at this point. SOAP is a protocol, as the name clearly explains, whereas REST is an architectural pattern that works on protocols such as HTTP and HTTPS. SOAP is highly structured, unlike REST, which has a major impact on its data protection approach.

The possibility of introducing WS-Security in SOAP is still valued by many industries. Everything has its price, however. SOAP provides better protection, but that makes it a much heavier solution and affects efficiency. The fact that this type of API is stateful is also what slows down projects with SOAP API – unlike in the case of REST, in this case, the server retains all the information received from the client across different requests. But there is also the other side of the coin – this state-based approach is useful for flight or hotel booking systems that can display variable information based on the saved data in multiple steps. Offering a highly standardised solution, on the other hand, means a lack of flexibility in implementing the API, which can lengthen the entire process. The data format is another significant difference between the REST and SOAP APIs. Unlike REST, SOAP only supports XML, which is much more boring than JSON. Caching would also be more difficult to implement, as a dedicated cache module is required by SOAP.

REST vs. SOAP API – what should you choose?

You probably expect to get an answer if you’ve read the entire article (you requested an answer, to stick to the API terminology) – should you choose REST or SOAP API? we don’t want to let you down, but we can only give you one reaction – it depends – that everyone hates. It’s a tough decision to choose the right API and you first need to know the answer to some basic questions – what is the objective of your project, who is the user of your app, do you work with sensitive data, etc.? For some start-ups that need to enter the market quickly to attract the attention of investors, a quicker solution would be to decide on REST. Using SOAP implies spending more time studying API documentation in order to act according to the protocol. It provides better security solutions, on the other hand. Everything depends. But it depends on you, so prepare yourself and choose wisely for this decision.

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