evolution of machine learning

Evolution of Machine Learning

February 23, 2018By Rakshit Patel

We all know that how Machine Learning Applications like “Google Car”, “Cyber Fraud Detection“ or any others are directly or indirectly getting involved in our day to day life. Before talking about Evolution of Machine Learning, we all must know the aim of Machine Learning. Then we should know how to evolve it.

The aim is a very important factor in each field so first of all, we have to understand what is the actual aim of Machine Learning :

It mainly focuses on the development of a computer program that can access data and use it learn for themselves.

WHAT IS MACHINE LEARNING?

Machine Learning is a science that gives an ability to the Machine(i.e. Computer systems or Software Applications) to become more accurate in predicting outcomes without being explicitly programmed.

Basic premises of Machine Learning is Algorithms or we can count that it is strongly related to computational statistics and Mathematical Algorithms to predict result within an acceptable Range.

We are living in the world in which machine deliver recommendations to people to make a decision in a world of endless choices. with the help of machine learning, recruiters find best possible candidates for their positions. Machine Learning has revolutionized the ways in which businesses relate to its customers.

With the help of machine learning, people are finding exactly what they are looking for. Let’s Take an Example When you buy something online like Smartphone- and it will recommend that you also buy the “Smartphone cases” or the “Screen protector” this are the online websites recommendations. while viewing video’s on your Facebook feed, if you notice you can see the video’s recommendations related to your clicks and interests this is Machine Learning. Machine learning is the ability for computers to learn and act without being explicitly programmed.

EVOLUTION OF MACHINE LEARNING

Big Data and Cloud Storage play a vital role to evolve a Machine Learning and its importance. It obviously questions arises that how??

evolution-of-machine-learning

The volume of data is too large for comprehensive analysis and the range of potential correlations and relationship between disparate data sources from back-end customer DB to live web-based click streams are too great for the analyst to test all hypotheses and derive all value buries in data.

Traditional analytics tools are not well suited to for capturing accurate data from big data.

The machine learning platform is ideal for exploiting the opportunities hidden in Big Data. Unlike Tradition data Analytics the Machine Learning iterate the more data fed into a system the more it can learn and apply the result to higher quality insights.

Certainly, today we are closer than ever and we are moving towards that goal with increasing speed. Please contact us or comment below if you have more thoughts about the same topic.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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web development company vs freelancer

Web Development Company VS a Freelancer

February 23, 2018By Rakshit Patel

Many a time while making a choice between freelancer and Web Development companies lead you towards some of the certainties. Making the right decision in such areas are sort of troublesome. Today I will talk about Web Development Company VS a Freelancer.

How to get a good deal, is the company rates higher or is he the person to be trusted? These are just a few questions which would be racing in your mind during the choice.

If you are with something like this than the very first thing which you should do is go for the facts, the real one actually.

WEB DEVELOPMENT COMPANY VS A FREELANCER

Firstly the web and mobile development companies and freelancers both have their own place. Where freelancers are like the sharpshooters who can quickly fix or build a simple straightforward website, but when it comes to bringing some concept into execution within a reasonable timeframe with a fully accounted budget you can find the development companies for that.

web-development-company-vs-freelancer

CHECK PREVIOUS WORK RECORD

There are variants in freelancers. As a perfect back-end developer can’t be the perfect front-end. Adding you may need some creative UI/UX designer too. And let’s take if the freelancer is all around a Full-stack player than I’m sure the game which he would play individually would take time.

Variance can also be there in the web and mobile development companies but as it the place a group where everything is been managed in all proper team whether it is for front-end or back-end or the designing part. The game is played not individually but with a mixture of deep understanding and a proper methodology.

Maybe the web and mobile development companies may sound little expensive but technically the risk factor lower down sometimes even the cost too as ideally. “Ideally” because not all companies are same.

I hope now you would get a slight idea about both of them. Neither the freelancer nor the companies but the race should be in understanding your requirement as for how you want to see it on the ground.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Your Guide to Choose the Best Android Application Development Company

Your Guide to Choose the Best Android Application Development Company

January 29, 2018By Rakshit Patel

Choose The Best Android Application Development Company for your Valuable Projects that best fits your requirements. With the Android application platform, developers can explore a wide range of technical possibilities. Android is, without a doubt, the most prominent Smartphone operating system with over 80% of total market share.

In today’s tech-friendly environment a Successful business does not grow fast without having a mobile-friendly Environment. As the e-commerce industry is getting bigger and bigger every day to stand with these competitive world mobile applications for business becomes a necessary thing. The mobile application is one of the best and primary sources to exhibit your enterprise.

CHOOSE THE BEST ANDROID APPLICATION DEVELOPMENT COMPANY

If I m not Wrong, All we want is a successful mobile application. Correct? Nowadays more and more people are using Android smartphones for searching and purchasing products also Android app proves more beneficial than the applications developed for other operating systems.

There are thousands of mobile app companies who will claim to be the best. When choosing the right development company, you need to focus on Below Steps.

Footsteps to choose the best company:

USE SEARCH ENGINE

Search Engine is one of the best options for Searching mobile app development companies over the Internet. Use the proper keyword to get the best result that suits your need. There you can see Number of Companies Listed on the First page who offer Android App Development services. In Next Step, you need to visit the official websites of the companies and check their services and content to get ideas about their work and what they offer.

COMPANY PORTFOLIO

Every Company who offer android app development services has a special page for the portfolios. This page Contain companies work history, work samples also you can find companies experience in developing applications for the business like yours. Read Whole portfolios carefully, do a quick research about their work. Don’t Hesitate to Contact them if needed.

COMPARE THE COST OF THE SERVICE

Make a List of the company’s price quote of the app development service. Contact your chosen companies to present your project in a broad way. They will offer their price for your work Choose the one that fits your budget. Make quick Price comparisons with other Companies too.

DON’T TAKE ANY QUICK DECISION

Take your time make research If you have any doubts about the company ask for any demo project or give them a small project to analyze the result. Make a long-term plan with the company. If they meet your expectations. You can find so many companies working for not only for mobile applications but also for many other technical areas.

REFERENCES

Note that not all of the companies let the providers publish their references!!! So if you don’t see many references on the website, don’t hesitate to ask for them. Remember that happy clients will always say good things for the companies they are associated with. Read Clients Comments, Suggestions and take the correct decision.

UNDERSTANDING YOUR BUSINESS REQUIREMENTS

If they don’t understand what you need from them, even the best developers can fail. In order to deliver a great Application according to your need, they should be able to plan how to spend your money as much effectively as possible and deliver the product on time.

Your-Guide-to-Choose-the-Best-Android-Application-Development-Company

Every mobile app development company has an Android app development team who is responsible for developing your application. The main priority should be faster and better Application development without taking a long time. The company must be familiar with the cloud technology. The cloud technology helps an Android app developer design a responsive Mobile application that adapts to the screen sizes of different devices easily.

Due to increase in usage of mobile phones Android App development, today has grasped an edging grip. Keeping all these points in mind, it is important to invest some time while making the selection of an Android app development company. A strong team of Android Application developer managed by specialists. They all work with full coordination & ensure that valuable clients will have the Android app featuring every trendy aspect that can provide the pleasing experience with unquestionable performance.

WHY CRESTINFOTECH FOR ANDROID APP DEVELOPMENT

Crest Infotech is leading Android app Development Company. Our native Android apps are built from the floor up to take gain of the functionality and traits that make this the arena’s quickest developing mobile platform, and every app leverages the ones features to the maximum.

  • We use Cross platform applications
  • Native Android App Development
  • Android Widget Development Services
  • Seamless Communication & Continuous updates of the project
  • We offer Responsive mobile web applications
  • web service Includes HTML5,CSS3 Angular JS with J2EE
  • User-centric design and 24/7 Technical Support
  • We provide end-to-end mobility solutions including app development, deployment & implementation, testing, integration with different platforms and post-deployment support.

At Crest Infotech, we’re quite pleased with the variations among us and our competitors. In order to develop a useful app you need a strong mobile strategy. Our enterprise-quality pricing is really one fundamental advantage, we make sure that even small and mid-sized companies can take advantage of Android application development solutions without breaking the financial institution.

Choosing the best Company for application development is not an easy task to accomplish. Top-rated Android development companies come up with some significant characteristics that help a company go better and faster digitally. The content explores how you can pick the best Android development company for your service. No doubt with time mobile apps usage has witnessed the highest growth in current times and there is unreservedly complete certainty that this expansion will continue in the upcoming days as well.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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WordPress – Effective ways to generate cash flows or earnings

WordPress – Effective ways to generate cash flows or earnings

October 31, 2017By Rakshit Patel

WordPress – Effective ways to generate cash flows or earnings. Nowadays WordPress is one of the most popular blogging platforms used by many businesses on the internet. In the decade of its existence, his blogging software, WordPress, has become an essential part of the internet, powering about 25% of all websites.

Today where there is a website for everything from booking movie tickets to shopping to playing games, WordPress has transformed the way business build and communicate with their customers. As a result, WordPress has emerged as the popular web content publishing platform in recent times. It adds beautiful appearance to a site while offering the best user experience.

WORDPRESS – EFFECTIVE WAYS TO GENERATE CASH FLOWS OR EARNINGS

The plus point about WordPress development is that it enables the users or the business owners to have their websites developed at a very fast pace and allow their running on the internet within a few minutes. The only thing that needs to be considered in this respect is the selection of the suitable theme, the font and the images that need to be used in the website for better visualization, graphics, and functioning.

WHAT IS WORDPRESS DEVELOPMENT?

WordPress is an online, open source website creation tool written in PHP. But in non-geek speak, it’s probably the easiest and most powerful blogging and website content management system (or CMS) in existence today. Do you know WordPress – Effective ways to generate cash flows or earnings?

WordPress is a hugely popular CMS which anyone can use to build a blog, website, or e-commerce site. It is easy-to-use, user-friendly and very efficient. WordPress was initially used to set up a blog but due to a large open source community of developers it has evolved and can also be used to set up a website and e-commerce site.

WordPress-Effective-ways-to-generate-cash-flows-or-earnings

WordPress-Effective-ways-to-generate-cash-flows-or-earnings
Since WordPress is open source, it’s free. That’s always a bonus. And again, because it’s open source, it also has a strong community of developers constantly improving the software and creating plugins to expand the software.

WordPress lets you create pages (stand alone content) and posts (time-driven content) to build out the content of your site. And you can also easily manage your site’s look and feel with themes.

WordPress is highly customizable and has literally thousands of plugin pieces of software so you can use your site for just about anything.

WHAT IS THE IMPORTANCE OF WORDPRESS IN TODAY’S COMPETITIVE WORLD?

The software is free! How many times have you been given something for free that is fully functional and ready to use? And if you want to upscale your site a little with premium themes and plugins, you’re still going to save tons of money over what you would pay for a custom designed site.

It’s easy to use. If you can send an email, use Microsoft Word, or set up a Facebook account, then you can use WordPress. In other words, if you’ve already used a computer, chances are you are already skilled enough for the WordPress basics. And even better, it’s hard to mess it up. You can easily add and delete pages and posts without accidentally spoiling the overall design of your site.

WORDPRESS – EFFECTIVE WAYS TO GENERATE CASH FLOWS OR EARNINGS?

WordPress has search engine (SEO) advantages. Search engines love sites that are easy to index (WordPress is) and that have frequently updated content. That’s where blogging comes into play so nicely. Just by running your business or personal site and communicating with your readers in a way that’s natural to you, you’ll be producing fresh, relevant content the search engines can’t wait to get a hold of.

WORDPRESS AS CMS

WordPress CMS gives you the option to choose from their comprehensive appealing themes and templates, which makes it ideal for a beginner. On the other hand, it also has the option that enables the experienced developers to customize their own design without any major restriction. Hence, they can customize templates, designs and themes according to their requirements. Moreover, WordPress CMS promotes its ability to be easily modified.

WordPress lets you incorporate multiple helpful features into your site by letting you integrate the use of multiple plugins and tools. Plugins greatly enhance the features of your site by providing its users with extensible useful options for interfacing with your website.

In addition to this, WordPress is built for blogging. Whether you have a standalone business blog or a small page-based website, WordPress has all the CMS features you need.

WordPress has earned users the favor by being simple, flexible, and powerful. And the more one uses it, the more we understand how simple, flexible, and powerful it truly is.

WordPress is an open source blog publishing program that’s easy to setup and free to use. You use WordPress to manage posts, comments, and files.

The developers can create professional WordPress themes, including custom WordPress design templates. Furthermore, they can also develop custom WordPress plugins or even customize any third party plugins to enrich the CMS driven website with features. All these proves our headline, “WordPress – Effective ways to generate cash flows or earnings”.

WORDPRESS SETUP AND INSTALLATION

We provide a complete installation and configuration of WordPress and let you use it in its full glory.

WORDPRESS PLUGIN DEVELOPMENT

If you are missing functionality on your WordPress site, ask us to develop a custom plugin. WordPress plugins let us create additional functionality without affecting the core system. As a designers, our main focus should be to develop quality front-end plugins with awesome designs rather than developing highly technical back-end plugins to provide complex functionality.

WORDPRESS WEBSITE DESIGN AND DEVELOPMENT

We design and develop engaging websites that conveniently run on WordPress CMS.Custom website design that will match your existing marketing materials and extend your brand strategy, seamlessly. Today’s mobile world requires a responsive site that looks great on all devices, from desktops to tablets and smartphones.

WORDPRESS CUSTOMIZATION

Allow us to convert your ideas into reality and let your online business realize its full potential. get. Sell your products and services online with a WordPress powered site, that is both beautiful to look at and use. We use WordPress as a platform to build dynamic, beautiful, high-performance websites.

WORDPRESS THEME DEVELOPMENT

We offer a variety of website theme services including custom theme development, incorporating a new theme design for a current site, etc. We build beautiful, highly functional, scalable and responsive websites using the power of WordPress as a platform. Highly experienced with the theme, functional and administrative customization potential of WordPress.

WORDPRESS SEO

Our SEO experts will optimize your WordPress based website and make it rank prominently in search engines.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Google Analytics to Get Better Website

How to Use Google Analytics to Get a Better Website

October 17, 2017By Rakshit Patel

Google Analytics is arguably one of the most powerful web analytics applications available today. The core things that, like many Google offerings, it’s an entirely free program, makes it even more appealing. Here are our thoughts for How to Use Google Analytics to Get a Better Website.

GOOGLE ANALYTICS TO GET A BETTER WEBSITE

Knowing your audience and what they want is an important success factor for any website. The best approach to know your audience is through your traffic stats. Moreover, Google Analytics provide this for FREE. However, there are lots of stats software and plugins, but we believe that Google Analytics is a must have for every blog.

It shows you: Who visits your website – user’s geographical location, which browser did they use, what is their screen resolution, which language they speak, etc.

WHAT THEY DO WHEN THEY ARE ON YOUR WEBSITE

You can see how long users stay on your website, what pages they are visiting the most, which page is causing the users to leave most often, how many pages an average user is viewing etc.

When they visit your site – you can see which time of the day is the hottest for your website. Consequently, this helps you pick the time to publish your posts. If that time zone is not compatible, then you can schedule your posts.

How users interact with your site’s content – You can see how many users clicked on a specific link.

WHAT IS GOOGLE ANALYTICS?

Google Analytics is a FREE service that provides full statistics regarding the visitors to a website. Data available through this service consists of site visits, page views, bounce rate, average time on site, pages per visit and percentage of new visits.

One more thing the data mentioned above, Google Analytics can also track referral traffic including search engine, direct visits, website referrals and marketing campaigns (Pay Per Click, Banner advertising, e-mail marketing etc.)

If you have a mailing list, create a custom page on your website that recognizes users for subscribing after they submit their information. Then set up that page as a targeted goal called Mailing List. (Something you will easily recognize as a mailing list conversion).

LEAD CONVERSION

If you have a contact form on your website that you use to capture leads for your business, create a custom page on your website that thanks users for submitting their contact information. Then set up that page as a destination goal called Contact Form. (Something you will easily recognize as a contact form conversion).

Furthermore, if you have a shopping cart on your website to sell products, you likely have an order confirmation or thank-you page that users land on once they’ve successfully completed an order. Set up this page as a destination called Shopping Cart. (Something you will easily recognize as a shopping cart conversion).

google-analytics-to-get-better-seo

GOOGLE ANALYTICS TO GET A BETTER WEBSITE

Analytics displays your data from all channels that are directing traffic to your website, including Organic Search (SEO), Paid Search (PPC), Social Media, Referrals (Backlinks), Direct Traffic.

Being able to display all the platforms allows you to review what is working well in terms of advertising, and what isn’t. Having all the data in one place makes it easy to compare the different channels. If you are currently putting money into your SEO, PPC, or Social Media Marketing, you can monitor your ROI.

It’s all good knowing how many people have visited your site, and where they came from, but how do you know if those users are actually converting? Google Analytics allows you to set up goals to track when a user completes a certain action on your site. Regardless of how many users each channel is driving to your site, you need to know that this traffic is converting.

WHY EVERY WEBSITE OWNER NEEDS GOOGLE ANALYTICS?

Do you have a blog? Do you have a static website? If the answer is yes, whether they are for personal or business use, then you need Google Analytics. Here are just a few of the many questions about your website that you can answer using Google Analytics.

  • How many people visit my website?
  • Where do my visitors live?
  • Do I need a mobile-friendly website?
  • What websites send traffic to my website?
  • What marketing tactics drive the most traffic to my website?
  • Which pages on my website are the most popular?
  • How many visitors have I converted into leads or customers?
  • Where did my converting visitors come from and go on my website?
  • How can I improve my website’s speed?
  • What blog content do my visitors like the most?

Google Analytics allows you to track many important metrics, covering all aspects. You can monitor the effectiveness of your online marketing strategies, onsite content, user experience, and device functionality. All these statistics show you what is working well, and more importantly, what isn’t.

Furthermore, Once you identify any issues your site may have, you can create a solution. Google Analytics allows you the information needed to improve your website and make it the best it can be.

It is completely free of charge. Although it is a free tool, it still offers just as much or even more functionalities when compared to other paid tools.

Google-Analytics-to-Get-Better-Website

KEYWORDS TRACKING IN GOOGLE ANALYTICS

Adept to find out how your visitors locate your website. Other than the core set of keywords that you are optimizing, you will also be able to find out what other keywords your visitors type in to find your website. During the basic optimization campaign, the number of keywords may be little. But as time goes by, you will start getting more keywords being listed on organic listings, due to your overall optimization effort.

In addition to this, Adept to analyze which pages and links your visitors click the most. You will be able to know which are the popular pages and links. Also, measure whether your optimization campaign is directing the traffic to the correct pages.

VISITOR SEGMENTATION

With this, you will be able to know how many new visitors that your search engine optimization campaign brings to you. You can segment your analytic result by new /returning visitors, geography and referral sources.

Adept to fine tune your website. With this analytic report, you will be able to make your website and do a new copywriting on any page that is not converting well. In the end, it will bring you more quality prospects, and thus gain more customers in the near future.

Basing your business decisions on empirical data is crucial to ensure you have enough evidence to suggest that you aren’t simply throwing your money away. Google Analytics is split into four key reporting areas; Audience (who is visiting your site), Acquisition (how they are getting to your site), Behaviour (what they are doing on your site) and Conversions (have they completed what you wanted them to), each of which is useful for difference purposes.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Outsourcing your Mobile App Development Banner

Benefits of Outsourcing your Mobile App Development

October 09, 2017By Rakshit Patel

IT industry has reached a time when a lot of enterprises, in order to increase the productivity of their employees, have adopted to the remote working environment. In such ecosystem, mobile app development plays a pivotal part to get maximum benefit to your organization. You must be aware with Benefits of Outsourcing your Mobile App Development. On must outsource mobile application development instead of relying on the in-house development of the same.

BENEFITS OF OUTSOURCING YOUR MOBILE APP DEVELOPMENT

Here are few of the benefits of outsourcing mobile application development.

COST REDUCTION

The primary and most important advantage of outsourcing is to reduce the cost. Moreover, outsourcing it reduces the worry of hiring right people, buying right resources for them, providing space, training them in product specific way or in the particular domain and a lot many other hassles as well as formalities. In a case of outsourcing, all these and more can be omitted.

EARLY MARKETING

Getting your application developed by another company, you can free your resources in order to strategies marketing properly. Also, while the application is in the development phase, one can start marketing and be one step ahead of the people cloning the same subject or services.

TIME AND CURRENCY DISTINCTION

You can also choose to outsource your projects to companies having their development team to the regions where the economy is lower than your own country. Moreover, one can also choose to go with the company that runs ahead in time zone. This will help one get updates prior to the timeline as well as in very low cost.

Outsourcing-your-Mobile-App-Development

HIGH QUALITY, LESS TIME

One can expect the superior level of quality for most of the cases. Moreover, companies usually have resources who have specialized in the particular field of development. Hiring people and training them in-house is a huge pain, investment and a bit of a risk. Furthermore, all these are easily ignored in the case of outsourcing. Also, One can prepare a contract or NDA for the assurance of the quality of the product at the end. Hence, if one is not happy, one can always get all or partial payment back. However, in the case of in-house development, all one can do is not giving bonus or increment which is an ultimate loss for the product anyway.

REDUCED RISK

As highlighted in prior point, there are a lot of risks involved in in-house development to name a few. One neither needs to keep an eye on the process continuously nor one needs to worry about resources being absent causing delay in the making of the product. Moreover, a lot of time illness, as well as special occasions or festivals, delays the overall deadlines. One can get rid of all the worries and more by paying on the end result in the case of outsourcing.

We, at Crest Infotech, have been serving clients across the world for more than the decade. Feel free to contact us for a quote on +91 96870 42303.

 

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Google Rankings Are in Constant Search engine Optimization

Google Rankings & Search Engine Optimization

July 03, 2017By Rakshit Patel

Google Rankings & Search engine Optimization are most important for any online business setup. The art of web SEO lies in understanding how people search for things and understanding what type of results Google wants to (or will) display to its users. It’s about putting a lot of things together to look for opportunity.

GOOGLE RANKINGS & SEARCH ENGINE OPTIMIZATION

Google Rankings & Search engine Optimization is nowadays more essential than ever and it is necessary for every webmaster to understand the true meaning of SEO as well as the probably it creates for every business.

A good optimizer has an understanding of how search engines like Google generate their natural SERPs to satisfy users’ navigational, informational and transactional keyword queries.

WHAT IS SEARCH ENGINE OPTIMIZATION (SEO)?

Search engine optimization (SEO) is the practice of developing the quantity and quality of traffic to your website through organic search engine results. Visit our SEO services page for better Google Rankings & Search engine Optimization.

Search engine optimization or SEO in short,is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.

In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.

Two basic area of Search engine optimization are: on-page, and off-page optimization. On-page optimization refers to website elements which include a web page, such as HTML code, textual content, and images. However, off-page optimization refers, predominantly, to back-links (links pointing to the site which is being optimized, from other relevant websites).

FREE TRAFFIC

Ranking high in Google is more beneficial – it’s effectively ‘free advertising’ on the best advertising extent in the world.

Moreover, traffic from Google natural listings is still the most valuable organic traffic to a website in the world, and it can make or break an online business.

The state of one-act, in 2017, is that you can still generate highly intended leads, for FREE, just by improving your website and optimizing your content to be as relevant as possible for a buyer looking for your company, product or service.

As you can imagine, there’s a LOT of competition now for that free traffic – even from Google. You shouldn’t compete with Google. You should focus on competing with your competitors.

USER EXPERIENCE

The big stick Google is beating every webmaster with (at the moment, and for the foreseeable future) is the ‘QUALITY USER EXPERIENCE‘stick.

If you expect to rank in Google in 2017, you’d better have a quality offering, not based entirely on manipulation, or old school tactics.

If not – be cautious manual ‘Quality Raters’ and be cautious the Google Panda/Site Quality algorithms that are looking for poor user experience for its users.

WHAT IS THE IMPORTANCE OF SEO IN TODAY’S COMPETITIVE WORLD?

In today’s competitive market, SEO is more important than ever. Search engines provide millions of users per day looking for answers to their questions or for solutions to their problems.

If you have a web site, blog or online store, SEO can help your business to grow and meet the business purpose. The best part of search engines users are more likely to click on one of the top 5 suggestions in the results pages (SERPS), so to take advantage of this and boost visitors to your web site or customers to the online store you need to in the top positions.

SEO is not only about search engines but good SEO practices improve the user experience and usability of a web site. SEO is good for the social hike of your web site. People who find your web site by searching Google or Yahoo are more likely to popularize it on Facebook, Twitter, Google+ or other social media channels. Visit our Social Media Optimization service page for more details.

SEO is important for the smooth running of a large web site. Websites with more than one author can benefit from SEO in a direct and indirect way. Their direct benefit is boosting up in search engine traffic and their indirect benefit is having a common framework (checklists) to use before publishing content on the site.

Visit our Content Marketing service page for more details.

TWO WAYS OF SEO TECHNIQUES

White Hat SEO – Techniques that search engines recommend as part of a good design. Black Hat SEO – Techniques that search engines do not approve and try to minimize the effect of.

WHAT DO WE PROVIDE?

We offer guaranteed seo ranking on the grounds that the clients will be highly satisfied to what extent it will make the site ranking. The most important part is the pricing that we offer based on digital marketing agency are within range, for any kind of company, no matter how small business or large it is.

WEBSITE SEO AUDIT

An SEO audit can come in different levels of detail and complexity. A simple website audit can be as short as a few pages long, and would address visible on-page issues such as missing titles, and lack of content. On the other end of the spectrum, a comprehensive website SEO audit will be comprised of dozens of pages (for most larger sites it will be over one hundred pages) and address even the small website elements which may potentially be detrimental to the ranking-ability of a website.

ON-PAGE SEO

On-page SEO should be part of all SEO packages, as it is the stay up on which a successful SEO campaign must be built. Furthermore, on-page SEO addresses a different fundamental elements (as they relate to SEO) such as page titles, headings, content and content organization, and internal link structure.

SEO CONTENT DEVELOPMENT

SEO content development is the process of creating website content which can come in a different forms, including text (e.g. articles, whitepapers, essays, research documents, tutorials, and glossaries), info-graphics (information graphics), PDFs, searchable databases, web tools, and the like.

LINK DEVELOPMENT

Link development is one of the most controversial and often talked (written) about topics of the search engine optimization industry. Since backlinks are the most vital component of any search engine optimization campaign, and at the same time the most time consuming and consequently most expensive (assuming they are good quality links and not just random directory submissions and blog comment spam) part, inevitably, there are many service providers who offer inexpensive link building services in order to attract and impress potential clients.

CODE OPTIMIZATION

Code optimization is a service you can expect at the highest levels of search engine optimization services, as it involves an overhaul of your website HTML. The optimization of your HTML can impact search engine rankings in two ways.

Get in touch with us for better Google Rankings & Search engine Optimization.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Personalization is precise in making a Mobile User Experienced

Personalization is precise in making a mobile User Experience delightful

June 06, 2017By Rakshit Patel

Imagine a picture that changes dynamically according to your moods or situations. What will your house say, when it gets back to you? And your car, and your bus, and your restaurant table, and your e-commerce shopping cart.

Let’s find out! The Internet is connecting to almost everything around us and transforming it. The office whiteboard, your refrigerator, and home thermostat, even your plants – they can all be plugged into the digital world. Mobile apps will play a huge role in making them work together.

Mobile apps are available for nearly every task imaginable. From predicting the weather to encrypted messaging, sharing photos with friends or requesting a personal driver, there’s an app for most imaginable needs.

Mobile communication is so integrated into our lives that many people feel uncomfortable without a cell phone.

Smartphones have become an inseparable part of our daily lives. Waking up with a morning alarm, using Whatsapp, listening to music, reading the news, watching YouTube videos, checking emails, updating project statuses, and so on. Everything is seamlessly executed from our mobile devices.

WHAT IS MOBILE APP DEVELOPMENT?

A mobile app is a software that runs on a handheld device (phone, tablet, e-reader, iPod, etc.) that can connect to wifi or wireless carrier networks, and has an operating system that supports standalone software.

Mobile applications date back to the end of the 20th century. In the past few years, mobile apps have progressed swiftly and new applications are being introduced in the market every now and then. As the users of these apps are getting more demanding day by day, the developers are trying to develop such apps that meet their needs. As per the current scenario, Google Play houses 2.2 million apps and the Apple App Store has about 2 million apps and this number is not going to slow down anymore.

The Motorola DynaTAC 8000X was the first commercially available cell phone. First marketed in 1983, it was 13 x 1.75 x 3.5 inches in dimension, weighed about 2.5 pounds, and allowed you to talk for a little more than half an hour. It retailed for $3,995, plus hefty monthly service fees and per-minute charges.

Nokia was famous for putting the 1970s video game Snake on some of its earliest phones. Other followed, adding games like Pong, Tetris, and Tic-Tac-Toe.

These early phones changed the way people thought about communication. As mobile phone prices dropped, batteries improved, reception areas grew, and more and more people began carrying these handy devices.

IMPORTANCE OF MOBILE APPLICATION DEVELOPMENT IN TODAY’S COMPETITIVE WORLD?

The mobile app industry is an exciting area to keep an eye on. It has grown immensely over the last decade and it is likely that it’ll continue to do so.

Early phones had very small monochrome low-res screens and limited storage and processing power. They couldn’t handle the data-intensive operations required by traditional Web browsers. The bandwidth requirements for data transmission were also costly to the user.

The Wireless Application Protocol (WAP) standard was developed to address these concerns. The WAP solution was great for handset manufacturers. They could write one WAP browser to ship with the handset and rely on developers to come up with the content users wanted.

PAYMENT FROM MOBILE DEVICE

Payment was handled through various premium-priced delivery mechanisms such as Short Message Service (SMS), Enhanced Messaging Service (EMS), Multimedia Messaging Service (MMS), and WAP Push.

A variety of different proprietary platforms emerged and developers are still actively creating applications for them. One of the first was the Palm OS (now Garnet OS) and RIM Blackberry OS. Sun Microsystems popular Java platform became Java Micro Edition (Java ME). Qualcomm developed its Binary Runtime Environment for Wireless (BREW). Symbian OS was developed by Nokia, Sony Ericsson, Motorola, and Samsung. The Apple iPhone iOS joined the ranks in 2007. Google’s Android came along a year later.

The mobile phone market has become increasingly fragmented, with all platforms sharing part of the pie. Mobile software developers work with different programming environments, different tools, and different programming languages.

APPLE PAY & GOOGLE PAY

These days, instead of using credit or debit cards, a considerable number of customers prefer to make purchases through Google Wallet and Apple Pay. Therefore, this is giving a push to m-commerce.

Coupled with wearable devices, m-commerce payment facilities will take a different shape in 2017. Beyond predictive analytics and data collection, wearable will also play a major role in the future of m-commerce and customer loyalty.

In the current market, the two mobile platforms of choice are Google’s Android and Apple’s IOS. It makes sense, therefore, to develop your application for one or both of these platforms if you want to achieve higher market penetration and generate better revenues. Our expert developers have thorough skills and well-honed experience in developing customized applications using both Apple’s iOS SDK and Google’s Android development environment.

IPHONE APP DEVELOPMENT

iPhone is a notable and far-famed mobile device used by the smartphone lovers across the world. The immense demand of it gives a straightaway signal that not only assures good return on investment for the iOS App Development but also does well for the users.

iOS, which was previously called iPhone OS, is a mobile operating system developed by Apple Inc. iOS is a mobile operating system developed and distributed by Apple Inc. It was originally released in 2007 for the iPhone, iPod Touch, and Apple TV. iOS is derived from OS X, with which it shares the Darwin foundation. iOS is Apple’s mobile version of the OS X operating system used in Apple computers.

Currently, we are working on Mobile Development At Rapid Pace, Cloud Technology, Location-Based Wi-Fi Services And Beacon Technology, Mobile Payments, Mobile Banking And M-Commerce, Internet Of Things, In-App Purchasing And Advertising.

ANDROID APP DEVELOPMENT

Android is an open source and Linux-based operating system for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies.

Android offers a unified approach to application development for mobile devices which means developers need only develop for Android. However, their applications should be able to run on different devices powered by Android. It offers Beautiful UI, Storage, Multi-tasking, Multi-Language, GCM, Wi-Fi Direct.

Businesses looking for enterprise application can reap a lot of benefits due to the increasing number of Android users. Some of the benefits include low investment, easy customization, security and distribution, wearable devices.

Moreover, we have successfully developed hundreds of high-performance Android apps on OS releases right from Android ICS, Android KitKat, Android Lollipop, Marshmallow to the latest Android Nougat.

WHAT DO WE PROVIDE?

Whether it’s a brand new from-the-scratch mobile app, a full-blown web portal, or creating something you only dreamed possible, we have the size, scale and expertise to make it happen.

Essentially, you are looking for a quality application that will generate revenue to your business and fill a gap in the market. By choosing our company, you are working on the top list of application development companies. Furthermore, we provide services to diverse domains and are not limited to any particular field. Moreover, we have an award-winning team of strategists, UX/UI designers, business analysts, and iPhone developers.

Our iPhone app developers provide our clients with custom iPhone app solutions based on their business needs to satisfy the business user demand. We ensure that you have options in multiple categories for iPhone apps that include finance and banking, augmented reality and social network.

Our apps not only look good but are designed keeping functionality and users experience in mind. We provide an end-to-end solution, taking care of your apps’ after delivery support and maintenance.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Every product is at the tip of your fingers on the Internet commerce

Importance of eCommerce Development

May 15, 2017By Rakshit Patel

As the number of internet users grows, many believe eCommerce will soon be the main way to complete business transactions. There are purchasers and business alike that are affected by eCommerce. Here is the Importance of eCommerce Development talks.

IMPORTANCE OF ECOMMERCE DEVELOPMENT

A business online does not have to make a site for every language. With the right marketing, every customer around the globe can find the business site, products, and information without leaving home. With a little research, every business can set up recurring payments. Find the provider that best suits your needs and billing will be done in a consistent manner; payments will be received in the same way.

With eCommerce, there is no more waiting for the check to clear or a 30-day wait for certain other types of payment. Transactions are cleared immediately or at most two to three days for the money to clear through the banking system.

eCommerce brings some new technology and new capabilities to business.

WHAT IS ECOMMERCE DEVELOPMENT?

eCommerce stance for Electronic Commerce where buying and selling of the product are done over an electronic system such as the Internet or any other computer network. The sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.

Electronic commerce work in the use of computing and communication technologies in financial business, online airline reservation, order processing, inventory management. It automates the conduct of business among enterprises, their customers, suppliers, and employees – anytime, anywhere.

EVERY PRODUCT IS AT THE TIP OF YOUR FINGERS ON THE INTERNET COMMERCE

The Internet may well change the structure of the computing landscape. Internet commerce is about business – using the network effectively to achieve business goals. This introduces the changes in computing, communication, business marketing, business processing, and transactions.

A well-developed Web site not only adds to the value of the product or service being offered; it also enhances the worth of the company. Therefore, it is important that a firm chooses the correct development strategy in order to obtain the greatest ROI. The diversity of e-business models and applications, which vary in size from small stores to global exchanges, requires a variety of development methodologies and approaches.

WHAT IS THE IMPORTANCE OF ECOMMERCE IN TODAY’S COMPETITIVE WORLD?

Why is eCommerce such an important part of today’s world? Simply put, because the world is moving more and more into the digital world each and every day. According to marketing research firm Coleman Parkes, 21-40% of a business’s contributions are a direct result of eCommerce. Moreover, that number is expected to grow rapidly over the coming years. With the growing impact of the digital community affecting the way business is done, now is the time to start thinking about an eCommerce solution.

It is very convenient for everyone to shop anytime, anywhere and on any device instead of visiting the shops in person. Buying the products online is much simpler and more efficient than in stores with features like product comparisons which are offered by most eCommerce portals.

Every-product-is-at-the-tip-of-your-fingers-on-the-Internet-commerce

RUNNING AN ECOMMERCE BUSINESS

Running an eCommerce business requires far fewer capital investments compared to owning physical shops. No need to invest in recruiting sales staff, rentals for high-end retail stores and unwanted overheads. The only responsibility for you have in an online shop is to promote your website and deliver quality products on time to the customers.

Do not waste your time developing the custom website for eCommerce portals. eCommerce business is the best available option for business aspirants to build a better business world and get success in the future than a traditional mode of business. For any business persons having an eCommerce site is an added advantage which will boost up their business.

WHAT DO WE PROVIDE?

Magento is the software and platform that change the phase of today’s eCommerce websites. One thing is clear about Magento it has the most visually appealing designs any eCommerce store may have. It has been trusted the world’s leading brands.

Magento is a highly secure, scalable and robust eCommerce platform that delivers a full range of capabilities to power online stores around the globe.

OSCOMMERCE DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

osCommerce has been one of the most trusted Open Source eCommerce platforms for the last fifteen years. With more than 7,000 community-created add-ons available for the platform, you will enjoy a wide range of customization in designing and enhancing the appearance and functionality of your storefront.

With more than 260,000 store owners, developers, and service providers, osCommerce Development offers a vast support network, which serves as an excellent resource when things go awry. If you are having problems with your software, it’s virtually guaranteed that someone else has experienced and solved.

ZEN CART DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

ZenCart Development has one big advantage going for it: it’s got a great product management system. You can do almost anything – and do it easily – in Zen Cart, from controlling inventory to creating specials and sales. It’s total control, right at your fingertips.

Largely considered the leading open source eCommerce platform for WordPress, WooCommerce boasts a large and rapidly growing user community. Furthermore, its seamless integration with WordPress makes it a breeze to install and manage, which is one of the main reasons why retailers like Cupcake Studio and Eco-Kitty have made it their open source eCommerce platform of choice.

VIRTUEMART DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

VirtueMart is SEO friendly, which could potentially drive more organic traffic to the storefront when used properly. This simple, lightweight eCommerce solution also offers to invoice and inventory management capabilities.

Whether you’re looking for a basic eCommerce solution or one that you can gassed-up with third-party add-ons, Drupal Commerce is a viable solution as long as you utilize Drupal as your content management platform. Its simplicity and customizability have made it the preferred eCommerce solution for retailers like Lush.

With over 250,000 stores using the eCommerce platform, PrestaShop is very popular due to its ease of use. It is easy to both install and customizes the software, and everything is very intuitive. How much work you will put into making a store using PrestaShop is up to you. You can either download a fully-hosted or self-hosted version, so you can determine your own level of technical control.

One of the most comprehensive open source eCommerce platforms available, Drupal Commerce was built by the Commerce Guys. It offers multilingual, multicurrency, global functionality – making it the perfect fit for sites like Open Sesame, an e-learning language course provider.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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Creativity bleeds from the pen of inspiration

Creativity Bleeds from the pen of Inspiration

May 10, 2017By Rakshit Patel

Look around. Creativity Bleeds from the pen of Inspiration! The design is everywhere—from your morning cereal box to music festival poster. Graphic design, is a communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest.

CREATIVITY BLEEDS FROM THE PEN OF INSPIRATION

Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses.

First impressions matter, especially in business. In order to stand out among competitors, your business needs effective, persuasive graphic design to appeal and engage customers.

WHAT IS THE IMPORTANCE OF GRAPHICS DESIGN IN TODAY’S COMPETITIVE WORLD?

For over a hundred years, Graphic designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines. Between imagining the technology that’s pushing us into the future and challenging the boundaries of visual communication.

By 2012, what the internet didn’t need was another blogging platform. But what it did need was one with beautiful design, medium and using a ton of venture capital over the years to develop it into a superlative visual experience for both readers and writers.

CURRENT GRAPHIC DESIGN TRENDS AND CONCEPTS

Keeping your design, branding and overall marketing up to speed with what your clients/customers expect to see is phenomenally important.

Making pretty pictures is nice, but the most important part of the design process happens before you even put pen to paper.

Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. Graphic designers may use a variety of design elements to achieve artistic or decorative effects.

A compelling graphic design has a big impact on your website. It shows visitors the story of your brand, builds trust, and gives visitors a reason to become customers.

WHAT DO WE PROVIDE?

Graphic designers are sometimes called “information designers.” If you think of great infographics or presentations you have seen, you can understand the importance of organizing information and demonstrating it in such a way that it is easily viewed and assimilated.

The great design stands out in the minds of decision-makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By spending on quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

Nothing screams amateur more than inconsistent branding. The logo on your sign looks different from the one on your letterhead. The colors on your business card are not reflected on your website. Your special offer one-sheets will be in an entirely different style from your sales brochures.

BRANDED GRAPHIC DESIGN

Branded graphic design will help people recognize your posts quickly, and help your company stand out. There are a lot of plain, boring business cards, brochures, letterheads, and other collateral materials out there. Make sure yours stands out and communicates effectively Clear consistent messaging that communicates your value proposition.

We offer a wide range of custom graphic design services, and ably translate your thoughts and ideas into creative graphic designs that bring out superior results. Our graphic design outsourcing services assist in creating anything closely associated with graphics, like wire-frames, layouts, Logo Designs, Website Designs, Animated Logos, 3D Graphics, Flyer Designs, Brochure Designs, 3D Product Packaging Design Services, Business Card Designs, Banner Designs, Label Designs, Letter Head Designs, Brochure Catalogue Designs, Book Cover Designs, Print & Stationery design, Advertising Designs, Layout and Formatting, Full Vehicle Wraps, Book Layout Design Services, Hoarding Design Services workflows, sitemaps and so on.

Rakshit Patel

Author ImageI am the Founder of Crest Infotech With over 15 years’ experience in web design, web development, mobile apps development and content marketing. I ensure that we deliver quality website to you which is optimized to improve your business, sales and profits. We create websites that rank at the top of Google and can be easily updated by you.

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