Imagine a picture that changes dynamically according to your moods or situations. What will your house say, when it gets back to you? And your car, and your bus, and your restaurant table, and your e-commerce shopping cart.

Let’s find out! The Internet is connecting to almost everything around us and transforming it. The office whiteboard, your refrigerator, and home thermostat, even your plants – they can all be plugged into the digital world. Mobile apps will play a huge role in making them work together.

Mobile apps are available for nearly every task imaginable. From predicting the weather to encrypted messaging, sharing photos with friends or requesting a personal driver, there’s an app for most imaginable needs.

Mobile communication is so integrated into our lives that many people feel uncomfortable without a cell phone.

Smartphones have become an inseparable part of our daily lives. Waking up with a morning alarm, using Whatsapp, listening to music, reading the news, watching YouTube videos, checking emails, updating project statuses, and so on. Everything is seamlessly executed from our mobile devices.

WHAT IS MOBILE APP DEVELOPMENT?

A mobile app is a software that runs on a handheld device (phone, tablet, e-reader, iPod, etc.) that can connect to wifi or wireless carrier networks, and has an operating system that supports standalone software.

Mobile applications date back to the end of the 20th century. In the past few years, mobile apps have progressed swiftly and new applications are being introduced in the market every now and then. As the users of these apps are getting more demanding day by day, the developers are trying to develop such apps that meet their needs. As per the current scenario, Google Play houses 2.2 million apps and the Apple App Store has about 2 million apps and this number is not going to slow down anymore.

The Motorola DynaTAC 8000X was the first commercially available cell phone. First marketed in 1983, it was 13 x 1.75 x 3.5 inches in dimension, weighed about 2.5 pounds, and allowed you to talk for a little more than half an hour. It retailed for $3,995, plus hefty monthly service fees and per-minute charges.

Nokia was famous for putting the 1970s video game Snake on some of its earliest phones. Other followed, adding games like Pong, Tetris, and Tic-Tac-Toe.

These early phones changed the way people thought about communication. As mobile phone prices dropped, batteries improved, reception areas grew, and more and more people began carrying these handy devices.

IMPORTANCE OF MOBILE APPLICATION DEVELOPMENT IN TODAY’S COMPETITIVE WORLD?

The mobile app industry is an exciting area to keep an eye on. It has grown immensely over the last decade and it is likely that it’ll continue to do so.

Early phones had very small monochrome low-res screens and limited storage and processing power. They couldn’t handle the data-intensive operations required by traditional Web browsers. The bandwidth requirements for data transmission were also costly to the user.

The Wireless Application Protocol (WAP) standard was developed to address these concerns. The WAP solution was great for handset manufacturers. They could write one WAP browser to ship with the handset and rely on developers to come up with the content users wanted.

PAYMENT FROM MOBILE DEVICE

Payment was handled through various premium-priced delivery mechanisms such as Short Message Service (SMS), Enhanced Messaging Service (EMS), Multimedia Messaging Service (MMS), and WAP Push.

A variety of different proprietary platforms emerged and developers are still actively creating applications for them. One of the first was the Palm OS (now Garnet OS) and RIM Blackberry OS. Sun Microsystems popular Java platform became Java Micro Edition (Java ME). Qualcomm developed its Binary Runtime Environment for Wireless (BREW). Symbian OS was developed by Nokia, Sony Ericsson, Motorola, and Samsung. The Apple iPhone iOS joined the ranks in 2007. Google’s Android came along a year later.

The mobile phone market has become increasingly fragmented, with all platforms sharing part of the pie. Mobile software developers work with different programming environments, different tools, and different programming languages.

APPLE PAY & GOOGLE PAY

These days, instead of using credit or debit cards, a considerable number of customers prefer to make purchases through Google Wallet and Apple Pay. Therefore, this is giving a push to m-commerce.

Coupled with wearable devices, m-commerce payment facilities will take a different shape in 2017. Beyond predictive analytics and data collection, wearable will also play a major role in the future of m-commerce and customer loyalty.

In the current market, the two mobile platforms of choice are Google’s Android and Apple’s IOS. It makes sense, therefore, to develop your application for one or both of these platforms if you want to achieve higher market penetration and generate better revenues. Our expert developers have thorough skills and well-honed experience in developing customized applications using both Apple’s iOS SDK and Google’s Android development environment.

IPHONE APP DEVELOPMENT

iPhone is a notable and far-famed mobile device used by the smartphone lovers across the world. The immense demand of it gives a straightaway signal that not only assures good return on investment for the iOS App Development but also does well for the users.

iOS, which was previously called iPhone OS, is a mobile operating system developed by Apple Inc. iOS is a mobile operating system developed and distributed by Apple Inc. It was originally released in 2007 for the iPhone, iPod Touch, and Apple TV. iOS is derived from OS X, with which it shares the Darwin foundation. iOS is Apple’s mobile version of the OS X operating system used in Apple computers.

Currently, we are working on Mobile Development At Rapid Pace, Cloud Technology, Location-Based Wi-Fi Services And Beacon Technology, Mobile Payments, Mobile Banking And M-Commerce, Internet Of Things, In-App Purchasing And Advertising.

ANDROID APP DEVELOPMENT

Android is an open source and Linux-based operating system for mobile devices such as smartphones and tablet computers. Android was developed by the Open Handset Alliance, led by Google, and other companies.

Android offers a unified approach to application development for mobile devices which means developers need only develop for Android. However, their applications should be able to run on different devices powered by Android. It offers Beautiful UI, Storage, Multi-tasking, Multi-Language, GCM, Wi-Fi Direct.

Businesses looking for enterprise application can reap a lot of benefits due to the increasing number of Android users. Some of the benefits include low investment, easy customization, security and distribution, wearable devices.

Moreover, we have successfully developed hundreds of high-performance Android apps on OS releases right from Android ICS, Android KitKat, Android Lollipop, Marshmallow to the latest Android Nougat.

WHAT DO WE PROVIDE?

Whether it’s a brand new from-the-scratch mobile app, a full-blown web portal, or creating something you only dreamed possible, we have the size, scale and expertise to make it happen.

Essentially, you are looking for a quality application that will generate revenue to your business and fill a gap in the market. By choosing our company, you are working on the top list of application development companies. Furthermore, we provide services to diverse domains and are not limited to any particular field. Moreover, we have an award-winning team of strategists, UX/UI designers, business analysts, and iPhone developers.

Our iPhone app developers provide our clients with custom iPhone app solutions based on their business needs to satisfy the business user demand. We ensure that you have options in multiple categories for iPhone apps that include finance and banking, augmented reality and social network.

Our apps not only look good but are designed keeping functionality and users experience in mind. We provide an end-to-end solution, taking care of your apps’ after delivery support and maintenance.

As the number of internet users grows, many believe eCommerce will soon be the main way to complete business transactions. There are purchasers and business alike that are affected by eCommerce. Here is the Importance of eCommerce Development talks.

IMPORTANCE OF ECOMMERCE DEVELOPMENT

A business online does not have to make a site for every language. With the right marketing, every customer around the globe can find the business site, products, and information without leaving home. With a little research, every business can set up recurring payments. Find the provider that best suits your needs and billing will be done in a consistent manner; payments will be received in the same way.

With eCommerce, there is no more waiting for the check to clear or a 30-day wait for certain other types of payment. Transactions are cleared immediately or at most two to three days for the money to clear through the banking system.

eCommerce brings some new technology and new capabilities to business.

WHAT IS ECOMMERCE DEVELOPMENT?

eCommerce stance for Electronic Commerce where buying and selling of the product are done over an electronic system such as the Internet or any other computer network. The sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunications networks.

Electronic commerce work in the use of computing and communication technologies in financial business, online airline reservation, order processing, inventory management. It automates the conduct of business among enterprises, their customers, suppliers, and employees – anytime, anywhere.

EVERY PRODUCT IS AT THE TIP OF YOUR FINGERS ON THE INTERNET COMMERCE

The Internet may well change the structure of the computing landscape. Internet commerce is about business – using the network effectively to achieve business goals. This introduces the changes in computing, communication, business marketing, business processing, and transactions.

A well-developed Web site not only adds to the value of the product or service being offered; it also enhances the worth of the company. Therefore, it is important that a firm chooses the correct development strategy in order to obtain the greatest ROI. The diversity of e-business models and applications, which vary in size from small stores to global exchanges, requires a variety of development methodologies and approaches.

WHAT IS THE IMPORTANCE OF ECOMMERCE IN TODAY’S COMPETITIVE WORLD?

Why is eCommerce such an important part of today’s world? Simply put, because the world is moving more and more into the digital world each and every day. According to marketing research firm Coleman Parkes, 21-40% of a business’s contributions are a direct result of eCommerce. Moreover, that number is expected to grow rapidly over the coming years. With the growing impact of the digital community affecting the way business is done, now is the time to start thinking about an eCommerce solution.

It is very convenient for everyone to shop anytime, anywhere and on any device instead of visiting the shops in person. Buying the products online is much simpler and more efficient than in stores with features like product comparisons which are offered by most eCommerce portals.

RUNNING AN ECOMMERCE BUSINESS

Running an eCommerce business requires far fewer capital investments compared to owning physical shops. No need to invest in recruiting sales staff, rentals for high-end retail stores and unwanted overheads. The only responsibility for you have in an online shop is to promote your website and deliver quality products on time to the customers.

Do not waste your time developing the custom website for eCommerce portals. eCommerce business is the best available option for business aspirants to build a better business world and get success in the future than a traditional mode of business. For any business persons having an eCommerce site is an added advantage which will boost up their business.

WHAT DO WE PROVIDE?

Magento is the software and platform that change the phase of today’s eCommerce websites. One thing is clear about Magento it has the most visually appealing designs any eCommerce store may have. It has been trusted the world’s leading brands.

Magento is a highly secure, scalable and robust eCommerce platform that delivers a full range of capabilities to power online stores around the globe.

OSCOMMERCE DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

osCommerce has been one of the most trusted Open Source eCommerce platforms for the last fifteen years. With more than 7,000 community-created add-ons available for the platform, you will enjoy a wide range of customization in designing and enhancing the appearance and functionality of your storefront.

With more than 260,000 store owners, developers, and service providers, osCommerce Development offers a vast support network, which serves as an excellent resource when things go awry. If you are having problems with your software, it’s virtually guaranteed that someone else has experienced and solved.

ZEN CART DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

ZenCart Development has one big advantage going for it: it’s got a great product management system. You can do almost anything – and do it easily – in Zen Cart, from controlling inventory to creating specials and sales. It’s total control, right at your fingertips.

Largely considered the leading open source eCommerce platform for WordPress, WooCommerce boasts a large and rapidly growing user community. Furthermore, its seamless integration with WordPress makes it a breeze to install and manage, which is one of the main reasons why retailers like Cupcake Studio and Eco-Kitty have made it their open source eCommerce platform of choice.

VIRTUEMART DEVELOPMENT – IMPORTANCE OF ECOMMERCE DEVELOPMENT

VirtueMart is SEO friendly, which could potentially drive more organic traffic to the storefront when used properly. This simple, lightweight eCommerce solution also offers to invoice and inventory management capabilities.

Whether you’re looking for a basic eCommerce solution or one that you can gassed-up with third-party add-ons, Drupal Commerce is a viable solution as long as you utilize Drupal as your content management platform. Its simplicity and customizability have made it the preferred eCommerce solution for retailers like Lush.

With over 250,000 stores using the eCommerce platform, PrestaShop is very popular due to its ease of use. It is easy to both install and customizes the software, and everything is very intuitive. How much work you will put into making a store using PrestaShop is up to you. You can either download a fully-hosted or self-hosted version, so you can determine your own level of technical control.

One of the most comprehensive open source eCommerce platforms available, Drupal Commerce was built by the Commerce Guys. It offers multilingual, multicurrency, global functionality – making it the perfect fit for sites like Open Sesame, an e-learning language course provider.

Look around. Creativity Bleeds from the pen of Inspiration! The design is everywhere—from your morning cereal box to music festival poster. Graphic design, is a communication design, is the art and practice of planning and projecting ideas and experiences with visual and textual content. Design that’s meant to be experienced in an instant is the easiest to recognize and has been around the longest.

CREATIVITY BLEEDS FROM THE PEN OF INSPIRATION

Investing in your company’s image and branding is a long-term strategy that has paid off for many businesses.

First impressions matter, especially in business. In order to stand out among competitors, your business needs effective, persuasive graphic design to appeal and engage customers.

WHAT IS THE IMPORTANCE OF GRAPHICS DESIGN IN TODAY’S COMPETITIVE WORLD?

For over a hundred years, Graphic designers have arranged type, form, and image on posters, advertisements, packages, and other printed matter, as well as information visualizations and graphics for newspapers and magazines. Between imagining the technology that’s pushing us into the future and challenging the boundaries of visual communication.

By 2012, what the internet didn’t need was another blogging platform. But what it did need was one with beautiful design, medium and using a ton of venture capital over the years to develop it into a superlative visual experience for both readers and writers.

CURRENT GRAPHIC DESIGN TRENDS AND CONCEPTS

Keeping your design, branding and overall marketing up to speed with what your clients/customers expect to see is phenomenally important.

Making pretty pictures is nice, but the most important part of the design process happens before you even put pen to paper.

Graphic designers combine art and technology to communicate ideas through images and the layout of web screens and printed pages. Graphic designers may use a variety of design elements to achieve artistic or decorative effects.

A compelling graphic design has a big impact on your website. It shows visitors the story of your brand, builds trust, and gives visitors a reason to become customers.

WHAT DO WE PROVIDE?

Graphic designers are sometimes called “information designers.” If you think of great infographics or presentations you have seen, you can understand the importance of organizing information and demonstrating it in such a way that it is easily viewed and assimilated.

The great design stands out in the minds of decision-makers and can influence their choices, both deliberately and subconsciously. By nature, people like to associate with things that look good and make them feel good. By spending on quality graphic design, you are significantly increasing your brand’s ability to stand out in the minds of key decision makers.

Nothing screams amateur more than inconsistent branding. The logo on your sign looks different from the one on your letterhead. The colors on your business card are not reflected on your website. Your special offer one-sheets will be in an entirely different style from your sales brochures.

BRANDED GRAPHIC DESIGN

Branded graphic design will help people recognize your posts quickly, and help your company stand out. There are a lot of plain, boring business cards, brochures, letterheads, and other collateral materials out there. Make sure yours stands out and communicates effectively Clear consistent messaging that communicates your value proposition.

We offer a wide range of custom graphic design services, and ably translate your thoughts and ideas into creative graphic designs that bring out superior results. Our graphic design outsourcing services assist in creating anything closely associated with graphics, like wire-frames, layouts, Logo Designs, Website Designs, Animated Logos, 3D Graphics, Flyer Designs, Brochure Designs, 3D Product Packaging Design Services, Business Card Designs, Banner Designs, Label Designs, Letter Head Designs, Brochure Catalogue Designs, Book Cover Designs, Print & Stationery design, Advertising Designs, Layout and Formatting, Full Vehicle Wraps, Book Layout Design Services, Hoarding Design Services workflows, sitemaps and so on.

Design is most important part when you promote your business. More specifically, you can say innovative designs that promote your business. so one must give more weight on innovative designs.

WHAT IS WEB DESIGN?

Web design  is the process of creating websites. It encompasses several different aspects, including web page layout, content production, and graphic design. While the terms web design and web developments are often used interchangeably, web design is technically a subset of the broader category of web development.

WHAT IS THE IMPORTANCE OF WEB DESIGNING IN TODAY’S COMPETITIVE WORLD?

Design art is a purposeful design to reflect the objectives and indicate the direction for the entire project.

From 1991 to 1993 the times there were multiple browsers, however, the majority of them were Unix-based and naturally text heavy. There had been no integrated approach to graphic design elements such as images or sounds.

Since the start of the 21st century, the web has become more and more integrated into people’s lives. The e-commerce market has become so competitive that businesses are struggling greatly. The survival solution for any e-commerce business is an outstanding and remarkable website.

A good design will be easy to understand and navigate, helping potential customers find what they need and take you one step closer to making a sale or getting in touch.

No matter what type of business you’re in, a website is a great place to showcase your work. By including a portfolio or image gallery, as well as testimonials about your work, you can demonstrate what makes your business unique.

PROFESSIONAL WEBSITE DESIGN IS KEY TO SUCCESS

If your website does not provide a strong brand image that your business represents, then think of the design of the website to attract visitors to convert into potential customers. Crest Infotech offers professional website Design services which can help your website traffic increases.

Slick & Elegant web designs for your CMS, E-commerce & Business website that generate higher traffic and revenues. Design services that cover the web, mobile, and all the platforms.

Embrace responsive web design techniques that work on a mobile, tablet, desktop, and different screens. Our responsive website design method, process, and practices keep the overall “look and feel” of the website intact and create customized content for browsers on-the-go. Increase your web visibility with our innovative and user-friendly designs.

WHAT DO WE PROVIDE?

We maintain crystal clear transparency with our clients and keep them informed about what’s going on with their project.

Innovative-design-that-promote-your-business
Almost everyone has a smartphone or tablet, so we’ll use techniques such as ‘Adaptive’ and ‘Responsive Website Design‘ to ensure your website will look it’s best and provide an exceptional user experience across all devices.

Our Digital designers convert gorgeous ideas into real life with creativity and passion that will convert your website visitors into customers. We will first understand your business goals accordingly to it; we will design your website to align it with these goals and strategies. Our website designing services also involve optimizing an SEO friendly website for major search engines. Therefore, they can achieve a higher ranking in Google, Bing, Yahoo, and other search engines.

Our professional designer has the expertise of featuring websites overall desktop, smartphones and tablets alike mutually responsive web design services.

BETTER PROJECT DEVELOPMENT

We maintain versioning of all the project phases so that the changes can be made easily at any time during the project development. Our professional designer stays updated with the latest trends to deliver top quality solutions for the clients.

We provide best outcomes from out of the box thinking through creative web designing service.

Designs which are affordable and of high quality, Include technically sound e-commerce website designs to improve your web visibility, traffic, productivity, profitability and annual turnover.

BEAUTY WITH THE BRAIN

We create a highly functional web application with modern technologies and open-source tools using an iterative methodology.

Have full control of your website at your fingertips – you can access online from anywhere at any time.

All of our websites are social media and SEO friendly, helping your audience to engage with what you do. Increase your web visibility with our innovative and user -friendly designs. Acquire innovative conceptualization, smart designs and well laid out web applications to increase your online sales.

In the online development world, NodeJS and PHP are some of the most popular platforms used. Everybody wants to know about NodeJS vs PHP Performance. We are trying our best to give you all possible information as per our expert’s knowledge.

PHP was first released in 1995, followed later by NodeJS in 2009, and they are both mainly used as a server-side scripting language for developing web-based applications. However, NodeJS is also starting to be used as a desktop application development platform. If you want to Hire PHP Developer, you can get in touch with us.

NodeJS VS PHP PERFORMANCE

PHP began as a dynamic language to update HTML pages with syntax similar to Perl and started off as a rather basic programming language. NodeJS used the already well-established JavaScript language and created a new development platform on top of the V8 JavaScript engine. Over time, PHP got more and more advanced programming features, such as an object-oriented programming model, namespaces, package management, and exceptions.

In this article, we will take a look at the performance differences between these two platforms, some popular PHP extensions to improve performance, such as the Zend JIT runtime and HHVM PHP runtime project, and some third-party benchmarks of these extensions.

THE BASICS OF NodeJS VS PHP PERFORMANCE

One area where there has been a healthy competition of sorts between PHP and NodeJS is in the area of performance.

PHP – INTERPRETED COMPILATION

The standard PHP Zend runtime uses an interpreted compilation strategy, leading to less optimized code execution than a good JIT-(Just-in-Time)-based runtime.

NodeJS – JUST-IN-TIME COMPILATION USING V8

NodeJS uses Just-in-Time compilation with the V8 JavaScript Engine. This strategy for dynamically typed languages has proven itself but does often increase startup time a little.

INCREASE PHP PERFORMANCE: OPCACHING, JIT COMPILATION, AND HHVM

Several popular extensions have been developed — designed to improve PHP performance.

OPCACHING IN PHP

Zend PHP 5.5+ also has a caching engine called OPcache, which stores precompiled script byte code in shared memory, thereby removing the need for PHP to load and parse scripts on each request. This is not as performant as JIT compilation but is a stable feature that is working now. You can enable PHP 5.5 OPcache if for some reason it’s not enabled by default (as it should be with PHP 5.5 or higher).

PHP RUNTIME ALTERNATIVES: HHVM & HACK

HHVM is an open-source virtual machine designed for running applications written in PHP and/or the Hack language.

HHVM uses a Just-in-Time (JIT) compilation approach to achieve better performance. NodeJS also does JIT compilation using the V8 JavaScript runtime.

To make the most of the HHVM JIT compilation, it is important to put your code into functions, especially for the more time-consuming code parts.

The Hack language allows for performance improvements mainly due to these language features:

• Async programming: Run separate blocks of code in parallel (using different threads)
• Type annotations: Improve performance with a more predictable type environment

JIT COMPILATION IN FUTURE PHP RELEASES

There has been discussion and development to use JIT compliation in a future release of the PHP Zend runtime. JIT for PHP provides more than five times speedup on bench.php and as high as a 30 times improvement on some other specific benchmarks like Mandelbrot.

MULTI-TASKING IN NodeJS AND PHP

NodeJS and PHP differ in their approach to concurrency, with NodeJS using a non-blocking event loop (running in a single process) and the standard PHP Zend runtime using a blocking process.

For this reason, multiple PHP processes are often launched from the web server to be able to keep serving web requests. In Apache, you can set the maximum number of PHP processes allowed to run, and this works fine for many types of web applications.

Now, when the work being done in these processes tends to be long (er)-running, the server can quickly run out of available PHP processes. This will cause the HTTP request response times to increase, perhaps even to the point of requests timing out.

Web servers like Apache and NGINX have ways to improve the PHP multi-tasking performance to some extent, but these are more limited than true language support for multi-tasking.

There are several projects being worked on to make PHP asynchronous processing (multi-tasking) works better. The most popular are the HHVM project released in 2014 by Facebook; another project tackling PHP concurrency is threaded.

NodeJS VS PHP PERFORMANCE BENCHMARKS

So what might these PHP extensions bring us in terms of performance compared to standard PHP or NodeJS?

Let’s have a look at a few different benchmarks people have done.

BENCHMARK 1: SIMPLE HTTP REQUESTS

Click on the image to go to the benchmark website and see the full setup details.

• This HTTP-controlled “hello world” benchmark used Zend PHP 5.6.6 with OPcache enabled.
• The test was done using the Apache ab benchmarking tool.
• The performance of Zend PHP is less than half of NodeJS.
• HHVM performance is about 74% better than Zend PHP.
• The performance of HHVM is very close to NodeJS, but NodeJS is still about 17% faster.
• Performance increase when using WordPress with HHVM is about 47%.

BENCHMARK 2: HTTP + CPU TASKS

Notes:

• This HTTP bubble-sort-job benchmark used Zend PHP 5.5.7 with OPcache enabled.
• The PHP response times degrade rapidly after depleting the available PHP process pool (using a standard maximum of 250 processes on the web server).
• The HHVM performance is similar to NodeJS up to 1,000 sort elements, but with 10,000 sort elements, NodeJSwas about twice as fast HHVM (not visible on this chart).

BENCHMARK 3: COMBSORT STRICT CPU TEST

The following CombSort sorting benchmark is a strict CPU test.

The benchmark results:

Notes:

HHVM is seven times faster than plain PHP (by system time). However, NodeJS is more than five times faster than HHVM in this number-crunching test.

In terms of RAM usage, HHVM is much more efficient than PHP, but NodeJS is even better.

FINAL THOUGHTS ON NODEJS VS PHP PERFORMANCE

For most PHP applications, HHVM clearly provides a significant performance boost thanks to the JIT compilation. The same will likely be true when the Zend runtime JIT feature is stable and released. How much the PHP JIT compilation improves upon the non-JIT PHP is also a matter of code organization (especially the time-consuming code parts).

At best, HHVM is on par with NodeJS, but in some cases, NodeJS will clearly perform much better (e.g., for CPU-bound tasks). There are also more async code modules available for NodeJS.

There is an ongoing discussion about the future of the Zend and HHVM PHP runtime. HHVM also looks to be getting even faster by using LLVM later this year. That’s all about NodeJS vs PHP Performance.

Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Small to large scale companies must understand the importance of Customer Relationship Management. Customer relationship management is not only pure business but also ideal strong personal bonding within people. Development of this type of bonding drives the business to new levels of success.

Once this personal and emotional linkage is built, it is very easy for any organization to identify the actual needs of the customer and help them to serve in a better way. It is a belief that more the sophisticated strategies involved in implementing the customer relationship management, the more strong and fruitful is the business. Most of the organizations have dedicated world-class tools for maintaining CRM systems into their workplace. Some of the efficient tools used in most of the renowned organization are Batch Book, Salesforce, Buzz stream, Sugar CRM etc.

Looking at some broader perspectives given as below we can easily determine why a CRM System is always important for an organization.

IMPORTANCE OF CUSTOMER RELATIONSHIP MANAGEMENT

A CRM system consists of a historical view and analysis of all the acquired or to be acquired customers. This helps in reducing searching and correlating customers and to foresee customer needs effectively and increase business. CRM contains each and every bit of details of a customer, hence it is very easy to track a customer accordingly and can be used to determine which customer can be profitable.

In CRM system, customers are grouped according to different aspects according to the type of business they do or according to the physical location and are allocated to different customer managers often called as account managers. This helps in focusing and concentrating on each and every customer separately.

A CRM system is not only used to deal with the existing customers but is also useful in acquiring new customers. The process first starts with identifying a customer and maintaining all the corresponding details into the CRM system, which is also called, ‘an Opportunity of Business’. The Sales and Field representatives then try getting business out of these customers by sophistically following up with them and converting them into a winning deal. All this is very easily and efficiently done by an integrated CRM system.

COST EFFECTIVE

The strongest aspect of Customer Relationship Management is that it is very cost-effective. The advantage of decently implemented CRM system is that there is very less need of paper and manual work which requires lesser staff to manage and lesser resources to deal with. The technologies used in implementing a CRM system are also very cheap and smooth as compared to the traditional way of business.

All the details in CRM system are kept centralized which is available anytime on fingertips. This reduces the process time and increases productivity.

Efficiently dealing with all the customers and providing them what they actually need increases the customer satisfaction. This increases the chance of getting more business, which ultimately enhances turnover and profit. If the customers are satisfied then they will always be loyal to you and will remain in business forever resulting in increasing customer base and ultimately enhancing the net growth of business.

In today’s commercial world, the practice of dealing with existing customers and thriving business by getting more customers into the loop is predominant and is mere a dilemma. Installing a CRM system can definitely improve the situation and help in challenging the new ways of marketing and business in an efficient manner. Hence in the era of business, every organization should be recommended to have a full-fledged CRM system to cope up with all the business needs.

CRM FOR SALES & MARKETING

Customer churn is too high. Existing accounts aren’t segmented effectively and staff isn’t prompted to proactively follow up and engage with customers.

Data is stored in different places, which prevents anyone from seeing the full picture. This results in poor communication and weak service when important customers can be easily identified and relationship information isn’t readily available.

Service requests aren’t being dealt with efficiency and customer issues are frequently missed due to poor visibility and reporting of outstanding items.

BUSINESS INTELLIGENCE.

Decision-making is based on ‘gut feel’ and guesswork because reports aren’t trusted, or easily compiled. You can’t confidently predict cash flow, project delivery or production requirements because supporting forecasts aren’t available, or are incomplete.

Key performance indicators aren’t being measured so some problems are being swept under the carpet and high achievers aren’t consistently recognized.

MANAGING CONTACTS & PROCESSES

Teams are using a mix of systems but none of them connects. As a result, many processes are being duplicated and time is wasted throughout the business.

People are less effective when they’re away from the office because they can’t get access to the information they need.

Many processes and checks rely on the manual intervention of a small group of people, or just one person, which are prone to failure when these individuals aren’t available.

Many workflows consist of repetitive, time-consuming processes. Routine tasks are taking too long to fulfill resulting in uncompetitive operational costs.

Your client data isn’t secure. Any team member can easily copy customer lists into a spreadsheet.

Importance-of-Customer-Relationship-Management-Banner

THE IMPORTANCE OF CRM IN B2B

Before we get to understand the growing importance of CRM in B2B, it would be better if we had a reasonably good understanding of B2B. Though most of us are aware, B2B is nothing but business activities that are being undertaken by two business entities and not between business houses and customers. There is no doubt that the value of transactions and the volume of transactions are much higher in B2B when compared to sales of business houses to individual customers.

Hence, the complexities and challenges involved in B2B activities are totally different from those in B2C. While there is no doubt that customer relationship management is important in B2B activities it cannot be the same both in terms of scale and methods when compared to B2C CRMs. In this article, we will try and find out why CRM for B2B should be given as much importance as we find in B2C.

The Importance Of CRM In B2B.

IS CRM REALLY NEEDED FOR B2B TRANSACTIONS?

Since the volumes of transactions are quite high and the value per transaction is much higher, there is a common question that often comes to mind. Is there really a need for CRM for B2B transactions? The answer is ‘yes’ for a number of reasons. Though the number of end users may not be as huge as retail customers, there is a need to monitor the buyers given the competitive business scenario that the sellers are into.

As a starting point, even if the numbers of buyers are a handful, it is important to have a database of the same. It is a must and if sellers do not have a database they should better get started immediately. This is the foundation on which the best of CRM modules are developed. Without a database, the company will be groping in the dark and will be firing blind shots in the air as far as CRM efforts are concerned.

WHY CRM FOR B2B CAN BE VERY HELPFUL

As is the case with CRM for individual customers, there are certainly a number of benefits as far as CRM for B2B is concerned. First and foremost, as mentioned above, a CRM solution helps to store information in an easily retrievable database rather than having them stored haphazardly. Many B2B companies still lag behind in this, mostly because of complacency and the fact that there are only handful customers to handle.

However, it is important to keep in mind that these few customers contribute to their entire turnover and in terms of volume as well as value, it would certainly be very high. It is therefore very important to monitor their buying habits very closely and minutely. Missing out even on small details could prove to be very costly. Even if one buyer walks out temporarily and starts buying from some other supplier it could create a big dent in the overall sales and revenue for the seller.

GOOD CRM FOR B2B HELPS ORGANIZATIONS BECOME MORE EFFICIENT

When you decide to purchase a CRM module for your B2B venture, the first thing you have to do is obtain all the information related to your customers in the single place and preferably in a single server. This will go a long way in a better storage of information and easy retrieval. Furthermore, the information will be stored in scientific storage modes and devices instead of depending on excel spreadsheets and other such primitive storage modes.

Organizing data is very important if you are looking to monitor your buyers and any CRM module that searches for information about customers cannot be called a CRM module at all. When data is stored centrally, there won’t be any problem retrieving it at any point in time and all the stakeholders can view the information just at the click of a button. Organizing your data is perhaps the biggest reason why organizations should go in for CRM for B2B.

CRM MODULES HELP KEEP TRACK ON PROGRESS OR REGRESSION

As a sales force in the market, real-time information on product movement, buyers’ behaviors, and patterns are of utmost importance. It should be available instantaneously so that the right preventive and corrective action can be taken without any loss of time. It will help the marketing team find out whether they are moving on course as far as their main objectives are concerned.

The objectives could be short term, medium term, and long term and therefore only well thought out CRM modules can help the marketing and sales teams. The business environment also is ever changing and fluid. Hence, timely availability of information through a time-tested and robust CRM module will certainly help swim successfully against the tide when needed.

IT WILL HELP IN IDENTIFYING AND DEFINING ROLES

Any marketing and sales effort can be successful only if there is a well-defined role for each of the marketing and sales personnel. Apart from defining of roles it should also be easy to identify the persons or groups that are responsible for their specific roles and responsibilities. This can be done only with the help of a well thought out and well structured CRM module for your B2B setup.

There is no point in moving up and down various silos in search of information that will help fix roles and responsibilities. This should be totally automated and the roles and responsibilities must be available at a click of a button. This will save precious time that is so important in today’s competitive business scenario.

IT HELPS IN SHARING INFORMATION AND INCREASING KNOWLEDGE BASE

Another important reason why it makes sense to have a good CRM module for our BRB venture is because you will be able to drag out relevant information irrespective of the location or the hierarchy that you are in. It will not only help the marketing team but also will be useful for the human resources team, the accounting team and even the compliance and auditing team.

This will help the entire company to work as a team with one specific objective in mind instead of working at cross-purposes. For example, an accounting staff will be able to learn more about the latest happenings in the marketplace and hence the marketing strength of the organization as a whole will increase quite dramatically. Last but not the least, when you have the right CRM in B2B it will go a long way in increasing the knowledge base across departments and across hierarchies.

IMPLEMENTING A NEW CRM SOLUTION

The most successful organizations exploit their CRM applications to great effect. Many teams increase the effectiveness of their CRM technology by first utilizing a CRM consulting specialist.

The objective of a CRM partner like Crest InfoTech is to help your business develop CRM practices – or enhance those already in place. The result is reduced operational costs, better client retention, and CRM-driven growth. Contact Crest InfoTech to discuss your requirement and receive CRM advice from our consultants.

In a nutshell, CRM has become indispensable to businesses in their quest for outstanding customer relationship management in the categories of customer satisfaction, customer delight and customer “wow” are terms that are frequently used to describe the heights to which businesses can attain in their customer management process. It is evident that actualizing these superlative levels of customer satisfaction is possible with the use of CRM. The adoption of social media and integration of Web 2.0 into CRM systems is bound to transform the customer relationship process.

Finally, with Big Data and Predictive Analytics, the entire customer management process is being revolutionized and this is where the future of CRM lies.

In conclusion, customer delight and customer wow are no longer simply superlatives in the dictionary but meaningful and easy to actualize with the use of CRM.

API: Concept and Testing – As we know, API testing is a type of testing a software that is performed as a part of integration testing to determine if they meet our expectations for functionality, reliability, performance, and security.

In order to discuss API and Web services testing, we need to first identify what is an API and how it works. An application programming interface, or API, works to connect an application to the web and to other APIs.

API testing is used to determine whether APIs return the correct response for a broad range of feasible requests, react properly to the cases such as failures and unexpected/extreme inputs, deliver responses in an acceptable amount of time etc.

WHY IS API TESTING IMPORTANT?

API testing is one of the most challenging parts of the whole chain of software testing and QA testing because it works to assure that our digital lives run in an increasingly seamless and efficient manner. While developers tend to test only the functionalities they are working on, testers are in charge of testing both individual functionalities and a chain of functionalities, discovering how they work together from end to end.

The first part of API testing involves setting up a testing environment, with the required set of parameters around the API. This involves configuring the database and server for the application’s requirements. Once you’ve set up your API testing environment, make an API call right away to make sure nothing is broken before you go forward to start your more thorough testing.

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COMMON KINDS OF API TESTING

Of course, automated API testing can be performed in many conditions, particularly when you are pressed for time, making it compelling when you are following continuous software development release cycles.

However, in certain situations, like where APIs are connecting the Internet, it’s nearly impossible to perform only testing automation. Therefore, it’s good to automate if the API calls are giving back the correct responses.

THUMB RULES TO FOLLOW

Now it’s good to have a list of rules of thumb to follow in order to help make the test as successful as possible.

Happy Testing!

Many companies are entering this market, but due to the high level of competition, they aren’t capable of making an impact. One of the mistakes that many of these companies are making is not investing in their digital marketing efforts to support the overall marketing objective. Therefore, we will discuss Significant Components of Digital Marketing in this article.

Whether you’re a medical device company or not, not having a digital marketing strategy leaves potential revenue on the table by not reaching the target consumers through all digital channels. A digital marketing strategy is essential to every company’s existence.

Significant Components of Digital Marketing

1. WEBSITE

Your website is a vital part of the digital marketing mix, and if designed correctly, can make all your marketing efforts more effective. However, it is crucial to building a professional website design strategy that aligns with the brand platform of your company. Everything is done with purpose towards a specific goal, making it easy to communicate your value.

In today’s online landscape, your website must:

2. EMAIL

A solid digital marketing strategy requires a strong email strategy. Email marketing is one of the most effective ways to educate large audiences about your product or service. Therefore, it is one of the Significant Components of Digital Marketing.

A successful email marketing strategy will:

If you want to generate leads, convert leads, and develop a relationship with your customers, you must use email marketing effectively.

3. CONTENT

When we talk about Significant Components of Digital Marketing, we can’t miss Content Marketing and ContentPromotion.

Today’s consumers are empowered to seek out high-quality digital resources and experiences that lead to better, independent decision-making. Without good content, there’s no reason to visit a company’s website, read their tweets, open their emails, or care about anything they say.

Most importantly, there’s no reason to interact with a company or build a relationship with them. Your company can capture the attention of a potential buyer who wants to know more, but unless your website provides the right content, you won’t be able to convert them. Today’s buyers want companies to facilitate the buying process by providing the right information needed to make a decision without any effort on their part.

A good content strategy involves the following:

4. SEARCH (SEO)

Did you know that 77% of online health seekers say they begin their session at a search engine? An essential part of your digital marketing strategy, whether you’re a medical device company or not, is to search for keywords and phrases that individuals might use to find your medical device.

If your company does not appear in the search results, you should invest in SEO measures and online advertising to start increasing your brand exposure. Furthermore, these keywords are the gateway to reaching your potential customers from all around the world.

5. SOCIAL MEDIA

The most effective form of word of mouth is happening online. Now with social media, consumers utilize these channels to express their opinions, learn about new products, and engage with brands and key influences.

As a medical device company, you must ensure that you are also active on these channels and use social listening tools to be aware of what consumers are talking about in order to address their needs directly and keep track of your brand image.

In addition, your social media presence can be targeted toward building relationships with key industry influences in order to reach a wider audience and generate leads. Overall, “54% of B2B marketers said they have generated leads from social media” (SMO).

6. PAID ADS

A digital marketing strategy is incomplete without the investment in paid ads. In today’s competitive landscape, visibility is key. You cannot expect customers to flock to your website as soon as your product is released. Organic search is very valuable but paid advertisements, such as Google Adwords and display ads, is crucial in gaining exposure in search results.

Here are 5 reasons why you should invest in paid ads:

7. LEAD MANAGEMENT

The overall objective of all your digital marketing efforts is to generate leads. It is your responsibility to be able to effectively manage these leads, nurture them with the appropriate content, and eventually turn them into customers.

“79% of marketing leads never convert into sales. Lack of lead nurturing is the common cause of this poor performance.” Do you have a lead nurturing strategy in place? Are you sending marketing qualified leads to your sales teams?

8. MARKETING AUTOMATION

“80% of marketing automation users saw their number of leads increase, and 77% saw the number of conversions increase” VB Insight. Generating leads has no value if your company is not following up on them and nurturing them properly.

One of the key advantages of utilizing a marketing automation system is the fact that it is customizable based on your various targets, sales cycles, promotions, or any other strategic plan. Hence, this process makes it much easier to monitor leads as they move through the sales cycle. Therefore, you can maximize the potential of every active lead that enters that cycle.

9. WEBINARS

Integrating webinars in your digital marketing strategy is key to positioning your company as a thought leader in your industry. Especially in the ever-changing medical device market, it is crucial to continually educate consumers and individuals in the industry to build trust, increase web traffic and brand awareness, and generate leads. Webinars can also be re-purposed for multiple campaigns. Therefore, Webinars is one of the Significant Components of Digital Marketing.

10. VIDEOS

By implementing video in your digital marketing strategy, you create engaging content that consumers can easily view and share. Based on recent research, “64% of website visitors are more likely to buy a product after watching a video”. Therefore, every medical device company should take advantage of this video marketing trend and create original video campaigns that present the company’s values, product features, and the lucrative benefits to the consumer.

As per our experience, Videos are the most effective Significant Components of Digital Marketing.

11. ANALYTICS

One of the most valuable elements of having a digital marketing strategy is the fact that you can continually monitor the outcomes and be able to optimize your strategy with each campaign iteration. There are several analytics tools that will assist you in tracking the progress of your marketing efforts in order to be able to analyze and adapt over time. This availability of data is key to maximizing your return on investment.

12. SALES TOOLS

Every company, especially one in the medical device industry, requires an active sales force. However, this sales force is ineffective without the right set of sales tools. Your salespeople are your army and you must be able to provide them with the proper ammunition in order to increase your chances of winning in this competitive landscape.

As part of your digital marketing strategy, it is essential to invest in a robust set of sales tools, such as brochures, sales presentations, mobile sales app, and a sales deck, in order to empower your sales force and increase the success rate of your campaigns.

We are now living in the digital age. Therefore, traditional marketing alone won’t result in the profits you’re looking for. Marketing in digital channels is a requirement. So there is no way around it. Just like you devoted a lot of your time and energy into developing your product, it is essential to invest in a comprehensive digital strategy to introduce your product to your targeted markets and continually manage your brand presence.

Ensure that you measure your actions so you understand your digital footprint and whether you are maximizing the potential of your marketing campaign. When done effectively, this can set you apart from your competitors and lead to sustainable success for your medical device product.

PHP is one of the most famous server-side programming languages used to develop web applications. With the use of proper PHP Frameworks, a developer can create complex, secure and faster applications more efficiently. However, there are many frameworks available for PHP so one might get confused which one to choose for a particular web application. Therefore, we come up with Best PHP Frameworks for Web Development according to their features and popularity.

Choosing a perfect PHP framework before building your web application is a crucial and most important aspect. A best PHP framework for your web application is a must for quicker, safer, scalable and future proof development. Here is the list of the best PHP frameworks.

Best PHP Frameworks for Web Development

1. LARAVEL

Looking for one of the Best PHP Frameworks for Web Development? Laravel is your answer.

Laravel is the most popular PHP framework since 2014. It holds the first position from 2014 to till date. Laravel is free, open source and MVC based PHP framework designed for rapid web application development. It has many inbuilt features like authentication, routing, sessions and caching. These make Laravel Development more powerful PHP framework amongst all other. It also supports PHP 7.

Moreover, it is well documented so any developer can easily learn and start creating a powerful web application. It uses solid and fully tested components of Symfony framework. With composer, a developer can manage all third party packages very easily. It supports all major databases including MySQL, PostgreSQL, MongoDB and other.

Crest Infotech suggests Laravel Framework as the first choice for Web Development. If you are looking to develop application using Laravel Framework, you can get in touch with us.

2. PHALCON

Phalcon is the fastest framework amongst all Best PHP Frameworks for Web Development. It is built on C language but offered as PHP extension. None of the other PHP frameworks can beat the Phalcon in the area of speed. However, developer does not need to learn C language. All the functionality are inbuilt and PHP classes are ready to use. It saves processor time and speeds up the overall performance.

It is also well documented and has a built-in security feature. Despite of it being well documentation, developers are facing problems in Phalcon Development. The only reason is, lack of blogs and forums for issues and solutions. Since Google gives importance of speed in search ranking, Phalcon is becoming popular day by day. It holds the 2nd position in PHP frameworks.

3. CODEIGNITER

CodeIgniter is a powerful PHP framework with a small footprint. It is for the developers who need a simple toolkit to create fully featured web applications. It is lightweight and can be easily installed by just uploading files to your hosting account. No commands, No installations!

CodeIgniter is more powerful and popular because of well documentation, a large community for help. It comes with many built-in libraries including unit testing, form validation, sessions, error handling and many other. It is one of the Best PHP Frameworks for Web Development.

Crest Infotech suggests CodeIgniter Framework for simple to complex Web Development. If you are looking to develop an application using CodeIgniter Framework, feel free to get in touch with us.

4. YII

YII is fast and secure PHP framework to create high-performance web 2.0 applications. It is MVC based and has many built-in features like scaffolding, authentications, caching, role-based access and many others. Therefore, it is one of the Best PHP Frameworks for Web Development available in the market.

YII is used to create simple to complex web application while it is more popular to develop social networking web applications. It helps to reduce development time significantly. We strongly recommend YII Development for your web application.

5. SYMFONY

Symfony is also a popular PHP framework to develop powerful, scalable and flexible web applications. It is a set of reusable PHP components which makes it more powerful and easy for the developer. Also, Symfony has very well documentation and vast community supports.

Most popular Open Source CMS, Drupal is based on Symfony. Also PHPBB, one of the most popular discussion board system (forum) is also written in Symfony. Moreover, it is also used by big name company, BBC and open source project, eZpublish.

6. SLIM

Slim is a micro framework designed to be very light and so it is called as Slim. It lets you create simple but powerful web applications and APIs. Moreover, it is a faster PHP framework just after Phalcon.

It has many built-in features like routing, template rending, secure cookies, AES-256 encryption, flash messages, error handling, caching and many others. These make Slim Development more efficient and easy for developers.

Slim is easy to use and faster PHP framework so one can choose it for the quicker web application. It is most popular to create lightweight REST APIs.

Crest Infotech suggests Slim Framework develop REST APIs and performance-based web applications. If you are looking to develop an application using Slim Framework, you can get in touch with us.

7. CAKEPHP

CakePHP is the best PHP framework for beginners and creating commercial web applications. Before the arrival of Laravel, CakePHP was one of the most popular PHP frameworks. It comes with scaffolding to speed up the CakePHP Development process.

It has many built-in packages which helps developers to create web application quickly and more efficiently. Compare to all other frameworks, CakePHP also has built-in features like authentications, translations, caching, validations and many other. It has built-in tools to form tampering protection, SQL Injection prevention, and XSS preventions. These make your web applications more secured.

8. ZEND

Zend framework is more suitable for high-performance enterprise level applications. It has focused on enterprise level applications so it is built with security, performance, and extensibility. In addition to that, it has many built-in components like authentications, feeds, forms and many others.

Despite its great features, many developers feel that it is extremely complex and not easy for Zend Development. As we have developed many enterprise level applications for our clients, we have always loved to work with Zend Framework and we have a pool of experts for the same.

If you have any enterprise level application in mind and wants us to execute it using Zend Framework, please get in touch with us.

9. FAT FREE

Fat-Free is one more micro framework with a lot of built-in packages. Although it is not more popular compares to other PHP frameworks, it is very modular and easy to use for developers. It has many great features which make developers’ life easier for Fat Free Development.

Fat-Free is the best suite for lightweight multilingual web applications. It supports all major SQL and NoSQL databases. It has built-in packages including unit testing, CSS compression, image processing and many more.

In conclusion, Crest advises you to pick the Best PHP Frameworks for Web Development as per your web application requirement. If you are still not clear which one to choose for your web application, please get in touch with us and we will help you to pick the most suited.

It has always been a confusing part for almost every client to choose in between AngularJS and NodeJSfor their web applications development. Moreover, we have come across a number of clients who wanted us to suggest which technology to use for building server side and client side web applications. However, understanding the difference in between AngularJS and NodeJSis must before you pick any of them for your server side and client side Web Application.

Primarily, AngularJS Development and NodeJS Development both are JavaScript frameworks used to develop web applications. Initially JavaScript was used for simple things like Validation of form data, Image zooming on hover of thumbnail, animating html elements and others.

However, from last few years, JavaScript emerged largely and it has become a powerful programming language to create optimised server side and client side web applications.

NODEJS

NodeJS is written in C, C++ and JavaScript languages to interact with server-side and create smooth and powerful web applications. Moreover, it is a cross-platform runtime environment for web applications. It uses V8 JavaScript engine to execute JavaScript code. It’s similar to JRE (Java Runtime Environment), Adobe AIR, CLR (Common Language Runtime), ART (Android Runtime) or Action Script.

It is widely used for creating server-side Real-time web applications.

ANGULARJS

AngularJS by Google is also JavaScript framework but it has unique syntax and tag attributes. Moreover, it is MVC based architecture. Furthermore, AngularJS makes use of custom HTML tags and HTML tags attributes (directives). Although it is written in JavaScript, it is completely different than other JavaScript library like jQuery.

AngularJS is widely used to create powerful single page client-side web application. If you are looking to Hire AngularJS Developer, please get in touch with us.

In conclusion, NodeJS is runtime environment useful to develop server-side web applications while AngularJS is useful to develop single page or multi-page client side web applications.

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COMPATIBILITY

You must install NodeJS in order to write web application using NodeJS. It can be easily installed in Windows, MacOS and Linux. On the other hand, AngularJS does not need to be installed. Moreover, you just need to add core library files of AngularJS in order to develop your first web application using AngularJS. AngularJS is compatible with all modern web and mobile browsers.

APPLICATIONS AND USES

NodeJS

NodeJS is an event-driven architecture which is useful in creating real-time web applications like Chat apps. It also supports non-blocking input-output I/O and has built-in core modules. One of them is the HTTP module which is used to create web server in your NodeJS web application.

Moreover, there are many other frameworks built using NodeJS (express.js, meteor, geddyjs, mojito, sails.js, partial.js etc). These additional frameworks with a built-in set of features help you to write powerful, fast and scalable server-side web applications.

AngularJS

AngularJS allows you to create MVC pattern with two way data binding. Two way data binding means, changes in model are propagated to view and changes in view are reflected in model. It makes your client-side web application more powerful. AngularJS is more popular to create single page client-side web applications.

In conclusion, both are open sources and powerful to their own features. You can derive your web application requirement and choose the one accordingly. NodeJS is used to build real time server side web applications while AngularJS is more suitable for creating single page client side web applications.